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Innovative Eyewear Appoints Brand Ambassador

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Tekcapital Plc (AIM: TEK), the UK intellectual property investment group announces that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW), the developer of ChatGPT enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is pleased to announce the signing of Emmanuel Ogbah as an official brand ambassador.

Emmanuel Ikechukwu Ogbah is a Nigerian professional football defensive end for the Miami Dolphins. He played college football at Oklahoma State and was drafted by the Cleveland Browns in the second round of the 2016 NFL Draft.

Lucyd eyewear's open-ear audio interface makes it a perfect companion for outdoor sports, by enabling the user to enjoy music while helping to maintain situational awareness and protecting their eyes from the sun in one convenient product. Additionally, the Company's Lucyd app for iOS and Android incorporates on-the-go access to ChatGPT.

Harrison Gross, CEO of Innovative Eyewear Inc., commented:

"As a Miami-native brand, I am thrilled to partner with one of our local all-stars. Mr. Ogbah's positive and energetic persona is a welcome addition to our team, and well-suited to promoting our fun and functional smart eyewear. Although our slogan has always been Upgrade Your Eyewear®, we brand all of our products as Imagined in Miami, because we are so proud of the global design and innovation hub that our hometown is becoming. We look forward to working with more pillars of our local community like Mr. Ogbah."

Emmanuel Ogbah said:

"I'm excited to join the Innovative Eyewear family. They've done an incredible job developing some of the best technology and combining it with a fashion angle that I'm extremely passionate about."

Emmanuel Ogbah wearing Lucyd Lyte Voyager XXL smart eyewear

Image courtesy of Innovative Eyewear, Inc.

About Innovative Eyewear, Inc.

Tekcapital currently owns 5,189,086 shares of Innovative Eyewear, Inc. (approximately 40%).

Clifford M. Gross, Ph.D.

Fagstaff Strategic and Investor Communications+44 (0) 20 7129 1474

Tim Thompson/Andrea Seymour/Fergus Mellon

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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