The Beauty Tech Group PLC

TBTG · Main Market · Personal Care, Drug and Grocery Stores · mcap £458m · 432.0p

The group designs and sells at-home beauty devices, mainly under its own brands such as Tria laser hair removal and the ziip skincare device. It sells online and through retailers in several markets.

Target	Promise	Said	Status
2026
31 Jan 2026	Provide FY25 trading update in the second half of January 2026.	19 Nov 2025	✓ Kept
	“The Group will provide a Full Year Trading Update for the year ending 31 December 2025 in the second half of January.” Result FY25 trading update was published on 8 January 2026, ahead of the stated window, with results above guidance. 8 Jan 2026 · FY25 Trading Ahead of Upgraded Expectations
31 Mar 2026	Launch Series 2 Tria 4x Hair Removal Laser and Tria SmoothBeauty Laser in Q1 FY26.	8 Jan 2026	◐ Partly kept
	“Series 2 Tria 4x Hair Removal Laser and the Tria SmoothBeauty™ Laser, both of which are due to be launched in Q1.” Result April results listed the Tria laser relaunch with the Series 2 4X for March 2026; the SmoothBeauty launch is not confirmed. “Tria Laser contributed £2.0m; relaunched in March FY26”16 Apr 2026 · Final Results “The full relaunch with the new Series 2 Tria 4X Hair Removal Laser in March 2026 marks the beginning of a meaningful scaling opportunity”16 Apr 2026 · Final Results
9 Aug 2026	Placing sellers not to sell residual holdings for 90 days after settlement on 11 May 2026.	6 May 2026	✓ Kept
	Result No further sales by these sellers reported before the lock-in expired. “On completion of the Placing, the Sellers will be subject to a 90-day lock-in undertaking (itself subject to certain customary exceptions and/or waiver by Berenberg and the Company).”7 May 2026 · Result of Secondary Placing in TBTG
Today · 11 Oct 2026
15 Oct 2026	Launch up to £20m share buyback within four weeks.	17 Sep 2026	✓ Kept
	“the Ordinary Shares purchased under the Buyback Programme expected to be cancelled” Result Reverse accelerated bookbuild launched 29 September and completed 1 October, buying back £1.15m. “pursuant to the RABB, Joh. Berenberg, Gossler & Co. KG, London Branch ("Berenberg"), acting as riskless principal, will acquire 287,338 Ordinary Shares, amounting to 0.3% of the issued share capital of the Company, at a price of 400 pence per Ordinary Share (the "RABB Buyback Price") for a total consideration of approximately £1.15 million.”1 Oct 2026 · Result of Share Buyback via RABB, TVR “Following settlement of the RABB and as part of the Buyback Programme, the Company intends to launch a rolling on-market buyback programme for the remaining up to approximately £18.85 million, further details of which, if it proceeds, would be announced shortly.”1 Oct 2026 · Result of Share Buyback via RABB, TVR
31 Dec 2026	FY26 revenue in line with market expectations and profit ahead of them.	16 Apr 2026	✗ Missed · target changed
	“FY26 revenue in line with current market expectations but due to stronger margins, it is anticipated that profit will be ahead of expectations” Result Replaced by higher revenue and EBITDA guidance on 7 July 2026, then raised again in September. “the Board now anticipates that revenue and adjusted EBITDA for the year ending 31 December 2026 will be ahead of current market expectations*, being no less than £170 million and £45 million, respectively.”7 Jul 2026 · Upgrade to FY Expectations and H1 Trading Update
31 Dec 2026	FY26 revenue of no less than £170m.	7 Jul 2026	… In progress
	“With a number of product launches in the pipeline, coupled with the At-Home Beauty Device market continuing to grow at pace” Status so far Not yet due.
31 Dec 2026	FY26 adjusted EBITDA of no less than £48.5m (raised from £45m).	7 Jul 2026	… In progress
	Status so far Not yet due.
31 Dec 2026	European warehouse fully operational in the second half of FY26.	17 Sep 2026	… In progress
	“the Board remains confident in delivering full-year revenue in line with the upgraded guidance announced on 7 July 2026 of no less than £170.0m” Status so far Not yet due.
31 Dec 2026	Launch third-generation LED range and ziip Beauty products in the second half of 2026.	17 Sep 2026	… In progress
	“the Board now anticipates Adjusted EBITDA for the full year to be ahead of its prior guidance, and to be no less than £48.5m” Status so far Not yet due.
2027
8 Jan 2027	CEO and CTO not to sell further shares for 90 days after completion.	9 Oct 2026	… In progress
	“undertaken to the Company and Berenberg not to dispose of any further ordinary shares in TBTG for a period of 90 days following completion of the Transaction” Status so far Not yet due.