Results of Offer and Preferred Dividend timetable

The contents of this Announcement shall not form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction. Once issued by The Smarter Web Company PLC ("The Smarter Web Company" or the "Company"), investors should not subscribe for or purchase any preferred shares of nominal value £0.001 each in the capital of the Company ("Preferred Shares") except solely on the basis of the information contained in the prospectus ("Prospectus") in its final form (together with any supplementary prospectus, if relevant), including the risk factors set out therein, approved by the FCA and published by the Company in connection with the initial public offering ("IPO") of Preferred Shares and the admission of such Preferred Shares to listing on the non-equity shares and non-voting equity shares category of the Official List maintained by the FCA ("Official List") and to trading on the main market for listed securities ("Main Market") of London Stock Exchange plc ("London Stock Exchange") (together, "Admission").

A copy of the Prospectus published by the Company is available for inspection on the Company's website at https://www.smarterwebcompany.co.uk, subject to certain access restrictions, and has been uploaded to the National Storage Mechanism maintained by the FCA ("NSM") and made available for inspection at: https://data.fca.org.uk/#/nsm/nationalstoragemechanism. Approval of the Prospectus by the FCA should not be understood as an endorsement of the Preferred Shares. Potential investors are recommended to read the Prospectus before making an investment decision in order to fully understand the potential risks and rewards associated with a decision to invest in the Preferred Shares.

The Smarter Web Company PLC

("The Smarter Web Company" or "Smarter Web" or the "Company")

Results of Institutional Offer and Retail Offer and Preferred Dividend timetable

The Smarter Web Company today announces that, further to its announcements on 29 September 2026, the Institutional Offer and the Retail Offer closed at 4.30 p.m. on 9 October 2026 and the results are now available.

Following the close of the Institutional Offer and the Retail Offer, the Company has conditionally raised aggregate gross proceeds of £10.0 million (£2.4 million of which have been conditionally raised through the Institutional Offer and £7.6 million of which have been conditionally raised through the Retail Offer), equating to aggregate net proceeds of approximately £8.3 million for the Company after the deduction of expenses.

Issuance of Preferred Shares

Conditional on Admission, the Company will issue a total of 111,112 Preferred Shares at the Offer Price of £90 per Preferred Share in connection with the IPO. The Company will also, on Admission, issue 100,000 Preferred Shares into the Preferred Shares ATM Facility to be held by or on behalf of Tennyson Capital.

Admission

Applications have been made for 211,112 Preferred Shares (comprising the 111,112 Preferred Shares to be issued pursuant to the IPO and the 100,000 Preferred Shares to be issued under the Preferred Shares ATM Facility) to be admitted to listing on the non-equity shares and non-voting equity shares category of the Official List and to trading on the Main Market of the London Stock Exchange. Admission is expected to become effective, and unconditional dealings in the Preferred Shares to commence, at 8.00 a.m. on 14 October 2026 under the TIDM: MORE (ISIN: GB00C0HJ0D12). There will be no conditional dealings in the Preferred Shares.

On Admission, the Preferred Shares held in public hands will represent 68.7% of the Preferred Shares issued pursuant to the IPO (excluding, for this purpose, any Preferred Shares to be held by or on behalf of Tennyson Capital under the Preferred Shares ATM Facility).

The conditions to the IPO, other than Admission becoming effective, have been satisfied.

Preferred Dividends

As previously announced by the Company, the Preferred Shares will have attached to them a right for the holder to receive a cumulative variable rate weekly preferential dividend ("Preferred Dividend"), a liquidation preference, and a right for the Company to redeem the Preferred Shares, but no right to vote at a general meeting of shareholders of the Company. The initial dividend rate will be 12% per annum of £100, and the dividend rate will be variable by the Board from time to time, subject to certain parameters, as described in the Prospectus.

The Board has resolved that the first record date for the weekly Preferred Dividend (ISIN: GB00C0HJ0D12; TIDM: MORE) will be Friday 23 October 2026, with an ex-dividend date of Thursday 22 October 2026, and that the first weekly Preferred Dividend will be £0.2301 per Preferred Share. Accordingly, the latest payment date for the first weekly Preferred Dividend will be Monday 9 November 2026. The expected ex-dividend dates, record dates and latest payment dates for the weekly Preferred Dividends for the period to 1 October 2027, which have been set by reference to the London Stock Exchange’s Dividend Procedure Timetable, are set out in Appendix 1 to this Announcement. The Company will also announce each weekly Preferred Dividend, including the amount payable per Preferred Share, via a Regulatory Information Service ahead of the relevant record date, and will announce any change to the expected timetable in the same way.

Use of Net Proceeds

As the gross proceeds of the IPO are below the £15 million lower end of the range in the Prospectus, the Company intends to apply the Net Proceeds to the uses set out below and in the order of priority shown in the Prospectus, adjusted as the Directors consider appropriate:

Total voting rights

Upon Admission, the Company's issued ordinary share capital will consist of 378,240,705 Ordinary Shares, each carrying the right to one vote. The Company does not hold any Ordinary Shares in treasury. Therefore, from Admission the total number of Ordinary Shares and voting rights in the Company will be 378,240,705. With effect from Admission, this figure may be used by Shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

Admission of the Preferred Shares will not affect the Company's total voting rights, as the Preferred Shares do not have any voting rights attached to them. Upon Admission, the Company's issued preferred share capital will consist of 211,112 Preferred Shares. The Company does not hold any Preferred Shares in treasury.

Other

Capitalised terms used in this announcement shall, unless otherwise defined in this announcement or unless the context provides otherwise, bear the meaning given to those terms in the announcements made by the Company on 29 September 2026.

Andrew Webley, CEO, The Smarter Web Company, commented:

"This is a proud moment for Smarter Web. With the introduction of our Preferred Shares alongside our existing Ordinary Shares, we now have two distinct equities offering investors different ways to participate in the potential future success of Smarter Web.

"I am especially proud that we are listing MORE in London. With what we believe to be the first weekly dividend paid by a London-listed commercial company, we are demonstrating that the UK can lead in financial innovation and that the UK capital markets remain open for business.

"I'm delighted to see the strong level of retail investor participation. My thanks go to our new investors, existing shareholders, all our advisers and the whole Smarter Web team who have worked so hard to make this possible.

"I look forward to building on this milestone as we continue to execute our long-term strategy."

Information on the Company

Follow the Company on X: https://x.com/smarterwebuk

The Smarter Web Company's Legal Entity Identifier (LEI) is 213800VQO9FUG4PZMP73.

APPENDIX 1

Expected timetable for weekly Preferred Dividends

The expected ex-dividend dates, record dates and latest payment dates for the weekly Preferred Dividends for the period to 1 October 2027 are set out below. Record dates have been set by reference to the London Stock Exchange’s Dividend Procedure Timetable and are expected to fall on a Friday, save where that timetable provides otherwise around UK bank holidays. Under the terms of the Preferred Shares, each weekly Preferred Dividend is payable no later than 10 working days (not including the record date and the payment date) after the relevant record date, and the latest payment dates below have been calculated on that basis. The Company may pay a weekly Preferred Dividend earlier than the latest payment date shown.

The UK is expected to move to a T+1 settlement cycle on 11 October 2027, and the London Stock Exchange has indicated that securities will not be marked ex-dividend between 4 October 2027 and 18 October 2027. The record dates and payment dates for the weekly Preferred Dividends from October 2027 onwards will be set in accordance with the London Stock Exchange’s arrangements for that transition and announced by the Company in due course.

Each of the times and dates set out above and mentioned elsewhere in this Announcement may be subject to change at the absolute discretion of the Company. If the expected dates and times change, the Company will give notice of this by issuing an announcement via a Regulatory Information Service. All times referred to in this Announcement are, unless otherwise stated, references to the time in London, UK.