| 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | David Tyler |
| 2 | Reason for the notification |
| a) | Position/status | Non-Executive Chair |
| b) | Initial notification/Amendment | Initial notification |
| a) | Name | PZ Cussons plc |
| b) | LEI | XB3CXKKKED7OMV80FY35 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 1p each in PZ Cussons plc GB00B19Z1432 |
| b) | Nature of the transaction | Purchase of shares in accordance with NED fee arrangements. |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | 2,602 £1.046 |
| e) | Date of the transaction | 24 August 2026 |
| f) | Place of the transaction | XLON |
| 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Vivek Ahuja |
| 2 | Reason for the notification |
| a) | Position/status | Non-Executive Director |
| b) | Initial notification/Amendment | Initial notification |
| a) | Name | PZ Cussons plc |
| b) | LEI | XB3CXKKKED7OMV80FY35 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 1p each in PZ Cussons plc GB00B19Z1432 |
| b) | Nature of the transaction | Purchase of shares in accordance with NED fee arrangements. |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | 2,508 £1.046 |
| e) | Date of the transaction | 24 August 2026 |
| f) | Place of the transaction | XLON |
| 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Kirsty Bashforth |
| 2 | Reason for the notification |
| a) | Position/status | Non-Executive Director |
| b) | Initial notification/Amendment | Initial notification |
| a) | Name | PZ Cussons plc |
| b) | LEI | XB3CXKKKED7OMV80FY35 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 1p each in PZ Cussons plc GB00B19Z1432 |
| b) | Nature of the transaction | Purchase of shares in accordance with NED fee arrangements. |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | 2,508 £1.046 |
| e) | Date of the transaction | 24 August 2026 |
| f) | Place of the transaction | XLON |
| 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Jitesh Sodha |
| 2 | Reason for the notification |
| a) | Position/status | Non-Executive Director |
| b) | Initial notification/Amendment | Initial notification |
| a) | Name | PZ Cussons plc |
| b) | LEI | XB3CXKKKED7OMV80FY35 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 1p each in PZ Cussons plc GB00B19Z1432 |
| b) | Nature of the transaction | Purchase of shares in accordance with NED fee arrangements. |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | 2,508 £1.046 |
| e) | Date of the transaction | 24 August 2026 |
| f) | Place of the transaction | XLON |
| 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Valeria Juarez |
| 2 | Reason for the notification |
| a) | Position/status | Non-Executive Director |
| b) | Initial notification/Amendment | Initial notification |
| a) | Name | PZ Cussons plc |
| b) | LEI | XB3CXKKKED7OMV80FY35 |
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 1p each in PZ Cussons plc GB00B19Z1432 |
| b) | Nature of the transaction | Purchase of shares in accordance with NED fee arrangements. |
| c) | Price(s) and volume(s) | |
| d) | Aggregated information - Aggregated volume - Price | 2,508 £1.046 |
| e) | Date of the transaction | 24 August 2026 |
| f) | Place of the transaction | XLON |