Premier League Team Renew & Extend Agreement

One of the leading Premier League teams competing in Europe renews agreement with Halfspace and extends relationship to include Vox

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI focused business delivering growth solutions to SMEs, is pleased to announce that its operating company, Halfspace, has renewed its agreement with a leading Premier League club to continue supporting match day sales activities during the 2026-27 Premier League season.

Key Headlines of the Deal:

• Continued utilisation of Compass ID, one of the Group's core data management products - Driving increased efficiency in marketing spend by using engagement data gathered by Compass ID to improve targeting and customer acquisition that helps to drive growth in match day sales revenues. Historical return on investment (revenue versus ad spend) in previous seasons has been over x14.
• Subscription and consultancy revenues - Under the terms of this agreement, Halfspace will receive SaaS-based revenues for Compass ID and Vox equating to £30k per annum. In addition, Halfspace will receive annual consultancy fees of approximately £40k over the course of the 2026-27 premier league season to assist the client in maximising the use of the Compass ID data for its marketing and sales operations. The fees outlined may increase subject to marketing performance.
• The Premier League club extends the product subscription to include Pri0r1ty's voice agent product - Vox - to automate and improve scalability of outbound sales operations for match-day hospitality products targeting leads across the client's database on a 3-month trial basis.
• 2026-27 represents the third season of the relationship - The agreement rolls on a quarterly basis in line with client's budget variations depending on performance and fixtures during the Premier League season, and demonstrates the cross-selling potential of the Pri0r1ty products across technology operations for premier league and sporting clients.

Rory Maxwell, CEO of Pri0r1ty, commented:

"We are thrilled to continue our relationship here, providing data-driven solutions that empower their marketing and ticketing strategies to drive revenue. This is testament to the value of the data we provide to the client and the hard work of the Halfspace team to extend this relationship into a third year, and represents an encouraging deal that we take into FY27. By combining both consultancy and SaaS revenue we are increasing customer spend and driving retention in line with our growth strategy."

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