Launch of SlimBiome products with US partner
OptiBiotix launches SlimBiome product with NASDAQ-listed partner Natural Health Trends Corp in Hong Kong and USA.
- SlimBiome product launches Second USA partner launching in recent months, third expected soon
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OptiBiotix Health plc (AIM: OPTI), a life sciences business developing products which reduce hunger and food cravings, enhance the gut microbiome, and sweet fibres as healthy sugar substitutes, announces the launch of products containing SlimBiome® with a NASDAQ listed partner, Natural Health Trends Corp (NASDAQ: NHTC) ("NHT").
NHT is an international direct selling and ecommerce company operating through its subsidiaries throughout Asia, the Americas, and Europe. The Company markets premium quality products under the NHT global brand. The product, which was produced and shipped in final product format by OptiBiotix is a Tomato Soup formulation, TwinSlim Tomato Soup, developed specifically for NHT and its global markets. The product has been launched in Hong Kong for the Chinese market with the product shipped for launch in the USA in the upcoming weeks. OptiBiotix has been involved in presentations to NHT's Asian distributors and filming videos explaining the science and benefits of SlimBiome® for both the Asian and USA markets.
This is the second USA partner launching SlimBiome® products in the last few months, with a third, one of the USA's leading weight management brands, expected to launch in the near future. This is all part of the Company's strategy to develop and market clinically proven and patented products with functional benefits (for SlimBiome®: reduce hunger and food cravings) and grow our business in the high growth markets of Asia, particularly India, and the large USA market, through a mix of ingredient and finished products sold by brand owners, specialised distributors and e-commerce channels. OptiBiotix is now beginning to see returns from the investments made in clinical studies, intellectual property, and more recently supporting partners in their marketing at a time when the anti-obesity drugs have enhanced consumer awareness of the benefits of appetite suppression in weight management. We are now seeing regular launches of SlimBiome® products with larger partners in more countries around the world, enhancing brand recognition and creating greater interest. The focus now is on increasing the number of large partners and delivering regular repeat orders to reach group profitability.
Stephen O'Hara, CEO of OptiBiotix Health plc said: "We are pleased to announce the launch of SlimBiome® containing products with a well-known global brand like NHT. TwinSlim Tomato soup was developed specifically for NHT to create a healthy snack which reduces hunger and food cravings and meets the needs of Asian and US markets and extends the range of products containing SlimBiome® in the USA and Asia markets. This is part of a growing trend to incorporate science backed functional ingredients into everyday products."
"As the dynamics continue to change in the weight management industry, brought about by the anti-obesity drugs, SlimBiome®'s IP and human studies are meeting a developing market need for added functionality in weight management products. More specifically, following the launch of the anti-obesity drugs, natural non-drug alternatives to reduce hunger and cravings are actively being sought by consumers. This announcement demonstrates that the science and multiple human studies carried out on SlimBiome® is now attracting the interest of well-known health brands around the world."
The Directors of the Company are responsible for the release of this announcement.
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.