Launch of Daily Nouri FeelFull product in America

OptiBiotix Health plc (AIM: OPTI), a life sciences business developing compounds to tackle obesity, high cholesterol, diabetes and skincare, announces the launch of FeelFull, containing SlimBiome®, by Daily Nouri ("Nouri") in the United States of America (USA).

Daily Nouri is a well-known brand in the USA known for its science-backed, clinically supported probiotic and prebiotic solutions which impact on gut health. Nouri sell their products in their online store (www.dailynouri.com), on Amazon, and in stores of some of the largest retailers in the USA such as Walmart and Albertsons.

FeelFull is a prebiotic lemonade drink containing SlimBiome® formulated by Nouri which has been created "to help consumers regulate appetite, curb cravings, and support metabolic health by increasing viscosity in the stomach, slowing gastric emptying, and stabilising blood sugar levels to create a feeling of fullness and help satiate overall desire for food intake.". The lemonade is a powdered drink in portable stick packs which can be mixed with water with 'on pack' health claims which state daily use supports 'reduced appetite and cravings' and a 'feeling of fullness' derived from OptiBiotix's multiple clinical studies. 'On pack' health claims are important in differentiating products in the weight management market and are an area of high consumer interest since the launch of the appetite reducing anti-obesity drugs. Nouri forecast a requirement for ten metric tons of SlimBiome® in year one.

Stephen O'Hara, CEO of OptiBiotix, commented: "Nouri is a well-known and respected brand in the USA with an online presence and products in major retailers like Walmart and Albertsons, the second largest supermarket in the USA. This initial launch is for a FeelFull lemonade product with the potential for further products within the FeelFull range depending on sales progress. This launch represents a step forward for the Company's products in the USA market and the first of a number of launches planned with partners across the USA.

"With recent product launches in India (Morepen, Amazon), China, large parts of Asia (Philippines, Vietnam, Indonesia, Malysia and Thailand) and now the USA, the Company is growing its brand presence in international markets around the world. This global approach, whilst taking longer than a single market approach but with greater upside, has the potential to create multiple revenue streams and build a substantial global business in the years ahead."