Result of Placing

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, is pleased to announce, further to the announcement made on 13 May 2025 (the "Launch Announcement") regarding the launch of a proposed placing by way of an accelerated bookbuild (the "Placing"), that the accelerated bookbuild has closed and the Company has conditionally raised gross proceeds of £1.5 million through the successful placing by Allenby Capital Limited ("Allenby Capital") of 15,000,000,000 ordinary shares of £0.00001 each ("Ordinary Shares") in the capital of the Company (the "Placing Shares") with certain existing and new investors at a price of 0.01 pence per new Ordinary Share (the "Issue Price").

The Placing is conditional upon, amongst other things, the Placing Agreement not having been terminated in accordance with its terms, Admission becoming effective and Shareholders approving the Resolutions at the General Meeting that will grant to the Directors the authority to allot new Ordinary Shares and to dis-apply pre-emption rights. The General Meeting is proposed to be held at 10:00 a.m. on 2 June 2025. The Circular, which will provide further details of the Fundraise and include a notice convening the General Meeting, will be sent to Shareholders following the close of the WRAP Retail Offer.

Subject to the passing of the Resolutions at the General Meeting, an application will be made for the 15,000,000,000 Placing Shares to be admitted to trading on AIM at 8:00 a.m. on or around 4 June 2025 ("Admission").

WRAP Retail Offer

On 14 May 2025, in addition to the Placing, the Company announced a retail offer to existing Shareholders via the Winterflood Retail Access Platform ("WRAP") for up to 2,000,000,000 new Ordinary Shares (the "Retail Offer Shares") to raise up to an additional £200,000 (before expenses) at the Issue Price (the "WRAP Retail Offer"). The WRAP Retail Offer will close no later than 4:30 p.m. on 15 May 2025 and a further announcement will be made once the WRAP Retail Offer has closed. Any additional funds raised as a result of the WRAP Retail Offer will be used for general working capital purposes.

The WRAP Retail Offer is conditional upon, amongst other things, Shareholders approving the Resolutions at the General Meeting that will grant to the Directors the authority to allot new Ordinary Shares and to disapply -pre-emption rights.

James Reeve/Lauren Wright/Daniel Dearden-Williams (Corporate Finance) Guy McDougall/Matt Butlin (Sales and Corporate Broking)

This Announcement should be read in its entirety. In particular, the information in the "Cautionary statements" section of the Announcement should be read and understood.

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No statement in this Announcement is intended to be a profit forecast and no statement in this Announcement should be interpreted to mean that earnings per share of the Company for the current or future years would necessarily match or exceed the historical published earnings per share of the Company. Any indication in this Announcement of the price at which Ordinary Shares have been bought or sold in the past cannot be relied upon as a guide to future performance.

This Announcement does not identify or suggest, or purport to identify or suggest, the risks (direct or indirect) that may be associated with an investment in the Placing Shares. Any investment decisions to buy Placing Shares in the Placing must be made solely on the basis of publicly available information, which has not been independently verified by Allenby Capital. Each investor or prospective investor should conduct his, her or its own investigation, analysis and evaluation of the business and data described in this Announcement and publicly available information. The price and value of securities can go down as well as up.

The New Ordinary Shares to be issued pursuant to the Fundraise will not be admitted to trading on any stock exchange other than the AIM market of the London Stock Exchange.