Launch of WRAP Retail Offer

Mirriad Advertising Plc, MIRI, a leading virtual in-content advertising and virtual product placement company, is pleased to announce a retail offer via the Winterflood Retail Access Platform ("WRAP") to raise up to £200,000 (the "WRAP Retail Offer") through the issue of new ordinary shares of £0.00001 each in the capital of the Company ("Ordinary Shares"). Under the WRAP Retail Offer up to 2,000,000,000 new Ordinary Shares (the "Retail Offer Shares") will be made available at a price of 0.01 pence per share.

In addition to the WRAP Retail Offer and as announced on 13 May 2025, the Company is also proposing a placing of new Ordinary Shares (the "Placing Shares" and together with the Retail Offer Shares, the "New Ordinary Shares") to raise a minimum of £1.5 million (before expenses) (the "Placing") at a price of 0.01 pence per New Ordinary Share (the "Issue Price"). The Issue Price represents a discount of approximately 63.6 per cent. to the mid-market closing price of an Ordinary Share on 12 May 2025 (being the latest practicable date prior to the announcement of the Placing). The issue price of the Retail Offer Shares is equal to the Issue Price.

The WRAP Retail Offer and the Placing are conditional on, amongst other things, the New Ordinary Shares being admitted to trading on AIM market of the London Stock Exchange plc ("Admission") and approval by the shareholders of the Company at a General Meeting of resolutions to approve the allotment and disapplication of pre-emption rights of the New Ordinary Shares. It is anticipated that Admission will become effective and that dealings in the New Ordinary Shares will commence on AIM, at 8:00 a.m. on or around the 4 June 2025.

WRAP Retail Offer

Therefore, the Company is making the WRAP Retail Offer open to eligible investors in the United Kingdom, being existing shareholders of Mirriad, following release of this announcement and through certain financial intermediaries.

The WRAP Retail Offer is expected to close at 4:30 p.m. on 15 May 2025. Eligible shareholders should note that financial intermediaries may have earlier closing times.

To be eligible to participate in the WRAP Retail Offer, applicants must be a customer of a participating intermediary and, as at the date hereof or will be, prior to placing an order for Retail Offer Shares, shareholders in the Company which may include individuals aged 18 years or over, companies and other bodies corporate, partnerships, trusts, associations and other unincorporated organisations.

There is a minimum subscription of £100 per investor under the WRAP Retail Offer. The terms and conditions on which investors subscribe will be provided by the relevant financial intermediaries including relevant commission or fee charges.

It is a term of the WRAP Retail Offer that the total value of the Retail Offer Shares available for subscription at the Issue Price does not exceed £200,000, or such size as agreed by the Company and Allenby Capital Limited ("Allenby Capital".).

James Reeve/Lauren Wright/Daniel Dearden-Williams (Corporate Finance) Guy McDougall/Matt Butlin (Sales and Corporate Broking)

The Company's LEI is 213800ZKOK9GIME7HE62.