Mortgage Advice Bureau rebrands as Mab

Mortgage Advice Bureau (Holdings) plc (LSE: MAB1), a leading technology-driven UK property finance service, today announces that Mortgage Advice Bureau, its core adviser and consumer-facing brand, has been renamed Mab. The Mab brand is live from today across its website, social media, and customer and adviser communications.

The rebrand does not affect existing customers, who can continue to engage with the Group in the usual way. There is also no change for shareholders: the listed company, existing shareholdings and the Group’s ticker (MAB1) remain unchanged, and no action is required.

Founded in 2000, Mab has grown into a national advice business with more than 2,100 advisers. The new brand reflects its broader reach, spanning estate agency and new build relationships, national digital lead partners and new channels, supported by investment in people, technology and data.

The rebrand gives the business a stronger, more modern identity, and one built for how people now look for advice. With more people researching their options online and increasingly through AI tools, a clear, recognisable brand helps Mab engage with customers earlier, prepare them for their next mortgage decision, and stay connected between transactions.

For customers, the rebrand reflects a business that has evolved beyond the mortgage. Mab is here to support people throughout the homeownership journey.

For advisers and partner firms, Mab provides a clear, consistent brand to trade under, backed by technology that cuts administration and frees up more time for customer relationships, helping growth-oriented firms attract and retain clients.

The rebrand also supports the Group’s ambitions to extend its digital reach and strengthen customer retention across mortgages and protection. It sits alongside work to bring Group businesses closer together and make better use of shared technology and expertise. Appointed Representative firms trading under the Mortgage Advice Bureau name will move to Mab over the coming months, alongside improvements to the customer experience.

Peter Brodnicki, Founder and Group Chief Executive Officer, said:

“When I founded Mortgage Advice Bureau in 2000, the name said exactly what we did. It has served us well for 26 years, but the business today looks very different. We want to be known for more than the mortgage, and as more people turn to digital and AI search, brands matter more than ever. Now is the right time to change.”

“Customers and advisers have placed their trust in us over the years, and we want to keep earning it. Our ambition is to power UK homeownership, and that means staying alongside customers every step of the way, whether they’re ready to ask for help or still working out what they need.”

Mab Group is a family of brands united by one ambition: to power UK homeownership.

Mab, formerly known as Mortgage Advice Bureau, is the Group’s core adviser and consumer-facing brand. Combining human expertise with intelligent technology and national scale, Mab helps customers across the whole homeownership journey and gives ambitious mortgage and protection advice firms the brand and tools to grow. It supports more than 2,100 advisers across over 200 Appointed Representative firms.

Alongside Mab, the Group includes businesses such as Fluent Money, First Mortgage Direct, and HomeOwners Alliance. It also partners with property portals, comparison websites, banks and building societies to extend its reach.

Mortgage Advice Bureau (Holdings) plc is listed on the Main Market of the London Stock Exchange (LSE: MAB1). For more information, visit www.mortgageadvicebureau.com