FADEL Secures Contract

FADEL, the leading provider of cloud-based brand compliance and rights and royalty management software, has been awarded a two-year contract valued at $0.4M, including license fees and services, with a global leader in the apparel industry. This agreement contributes an additional $0.2M to Annual Recurring Revenue ("ARR"), marking an approximate 10% increase in total Brand Vision ARR. The new client has chosen FADEL's Brand Vision solution to automate and manage the licensing, tracking, and takedown of digital marketing assets across various web, retail and e-commerce platforms.

The client, which owns multiple well-known brands, sought a solution to enhance control over its extensive portfolio of digital marketing content, including images and videos used on platforms like Target, Walmart, and Amazon. Managing digital rights and ensuring compliance across these channels presents significant challenges, particularly around tracking unauthorized or expired content usage. Brand Vision provides an integrated approach that simplifies content tracking, ensures proper licensing, and facilitates takedowns and renewals.

By implementing Brand Vision, the client expects to increase efficiency in managing its marketing digital assets by 66%, leading to an estimated $1.3 million in cost savings over the next 24 months through improved governance and cost avoidance from potential copyright or licensing violations and increased content reuse.

Tarek Fadel, Chief Executive Officer of FADEL, commented:

"This contract reinforces the critical need for advanced content licensing and rights management solutions in today's dynamic digital marketplace. We're excited to work with this globally recognized brand, helping them streamline their content tracking, licensing, and compliance while driving down costs and minimizing risks of unauthorized content use."

About FADEL Partners Inc.

For more information, please visit the Group's website at: www.fadel.com.