Management Changes

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, announces the appointment of Jeremy Saul as Managing Director of 3radical, Electric Guitar's primary operating subsidiary.

Jeremy joins 3radical as Managing Director with extensive experience in designing and building audience products and solutions. He was most recently Chief Product Officer at Peprr, the people-first marketing performance platform. Previously he also worked for seven years at Data Locator Group Ltd (DLG), the UK's leading first-party data collector and expert in consumer data. His roles included Head of Agency, Head of Mobile and Head of Digital Audiences, and he worked closely with clients including Salesforce, Jaguar and Visa. Jeremy's extensive experience with over 24 years in the marketing industry will play an integral role in helping 3radical to convert its strong pipeline into contracted new business.

Jeremy's appointment comes as Rebecca Trivella, Commercial Director of 3radical, prepares to step away from the company in July this year. Jeremy, who will start immediately, will work closely with Rebecca until her departure in July, ensuring a smooth transition period.

The Company also announces that Richard Horwood, Chief Operating Officer, has been appointed as Company Secretary following Ben Lister standing down as Chief Financial Officer and Company Secretary last month.

John Regan, CEO of Electric Guitar, commented: "We are delighted to be welcoming Jeremy to the 3radical team as Managing Director. His credentials underscore Electric Guitar's commitment to strengthening the 3radical team and driving its future growth. We are excited to work closely together in making 3radical a leader in first-party data solutions and utilising his unique skillset.

"It has been a pleasure to work with Rebecca through our recent successful transaction and we all wish her great success in her future pursuits."