DP Poland

DPP · AIM · Travel and Leisure · mcap £58m · 6.1p

DP Poland holds the master franchise for Domino's Pizza in Poland and Croatia. It runs delivery-focused stores, sells some to franchisees and supplies them from its own commissary (central kitchen).

Target	Promise	Said	Status
2024
31 Dec 2024	Open 16 new locations in 2024, four of them relocations.	11 Jul 2024	◐ Partly kept
	“We remain on track to open 16 locations during 2024 with 12 new sites and 4 stores relocated.” Also stated 4 Nov 2024 Result Network planned at 122 in November 2024, but Poland had 113 stores at year-end. “We remain on track to open 16 locations during 2024 with 12 new sites and 4 stores relocated as we continue to optimise our store network.”4 Nov 2024 · Trading Update “12 stores were opened (eight new locations, four relocations), with 4 underperforming locations closed during the year. 4 additional stores which were due to be opened in Q4 2024 were delayed with 3 of these to be opened in January 2025.”16 Jan 2025 · Full Year unaudited Trading Update for 2024
2025
31 Dec 2025	Open 45-50 new stores and upgrade 25-30 stores.	31 May 2024	✗ Missed
	“The Group is preparing to open c. 45-50 stores and upgrade c.25-30 stores from our current network.” Result Plans cut to 16 openings in 2024 and a minimum of 15 in 2025; 113 Poland stores at end-2024. “We are on track to open 16 new stores in 2024, of which four are relocations, expanding our current 111 store count.”11 Jul 2024 · Trading Update “12 stores were opened (eight new locations, four relocations), with 4 underperforming locations closed during the year. 4 additional stores which were due to be opened in Q4 2024 were delayed with 3 of these to be opened in January 2025.”16 Jan 2025 · Full Year unaudited Trading Update for 2024
31 Dec 2025	Open a minimum of 15 stores in 2025.	16 Jan 2025	✗ Missed · target changed
	“expected minimum of 15” Result Replaced by target of about 150 stores at end-2025 after the acquisition; the Domino's count was 135. “At year end, the Group operated 135 Domino's stores (129 in Poland and 6 in Croatia), representing 14% year-on-year growth in total Domino's store numbers”14 Jan 2026 · Full Year Trading Update “In parallel, the Group remains focused on scaling the network towards its medium-term objective of exceeding 200 stores by the end of 2027.”14 Jan 2026 · Full Year Trading Update
31 Dec 2025	End 2025 with approximately 150 Domino's stores.	27 Mar 2025	✗ Missed
	“the Group now aim to end 2025 with approximately 150 Domino's branded stores” Also stated 27 Jun 2025 Result Domino's store count was 135 at end-2025. “At year end, the Group operated 135 Domino's stores (129 in Poland and 6 in Croatia), representing 14% year-on-year growth in total Domino's store numbers”14 Jan 2026 · Full Year Trading Update
31 Dec 2025	Exceed 25% franchised share of the network by end of 2025.	14 Oct 2025	✓ Kept
	“we remain on track to exceed 25% by year-end” Result Franchise-owned stores reached 33% at year-end 2025. “Franchise-owned stores increased from 12% to 33% during 2025, representing 43 franchised locations”14 Jan 2026 · Full Year Trading Update
Today · 9 Oct 2026
2026
31 Dec 2026	Transition to a franchise-led model, starting in 2024, with over 50% franchised by end of 2026.	16 Jan 2024	… In progress
	“in 2024 will begin the transition of the Company towards a more widespread sub-franchised business model” Status so far Not yet due.
31 Dec 2026	Add 40 stores in 2026, reaching 190 Domino's stores.	27 Mar 2025	… In progress
	“the Group plans to add a further 40 stores in 2026, bringing the total to 190 locations by the end of 2026” Also stated 27 Jun 2025 Status so far Not yet due.
31 Dec 2026	Convert Pizzeria 105 stores to Domino's from H2 2025, with 6-8 more in Q4 2025.	10 Jul 2025	◐ Partly on track
	“a further 6 - 8 further conversions planned in Q4 2025” Also stated 15 Sep 2025 · 14 Oct 2025 Status so far Conversions began, but in 2026 the company says it is refining the process to accelerate its pace; completion is due Q4 2026. “The first conversions of Pizzeria 105 to Domino's stores began in July 2025 and have been showing strong sales growth. Further store conversions are scheduled steadily through the remainder of 2025 and into 2026.”15 Sep 2025 · Interim Results and Trading Update
31 Dec 2026	Double-digit system sales growth in 2026.	14 Jan 2026	… In progress
	“The Group anticipates continued double-digit system sales growth in H2 2026, underpinned by ongoing network expansion and the continuing Pizzeria 105 conversion programme” Also stated 14 Jul 2026 Status so far Not yet due.
2027
31 Dec 2027	Reach 200 Domino's stores by end of 2027 (first aimed for end 2026).	27 Mar 2024	✗ Missed · target changed
	“medium-term objective of exceeding 200 stores by the end of 2027” Also stated 29 Apr 2024 · 27 Mar 2025 · 14 Jan 2026 Result Original end-2026 date slipped to end-2027; 135 Domino's stores at end-2025 and 141 in April 2026, with Pizzeria 105 conversions under way. “We are delighted to acquire Pizzeria 105, advancing our plan to operate 200 Domino's stores in Poland by 2027”27 Mar 2025 · Strategic Acquisition “the Group remains focused on scaling the network towards its medium-term objective of exceeding 200 stores by the end of 2027”14 Jan 2026 · Full Year Trading Update
31 Dec 2027	Over half of the Domino's system franchised by end of 2027.	27 Mar 2025	… In progress
	“our plan to operate 200 Domino's stores in Poland by 2027” Status so far Not yet due.
2030
31 Dec 2030	Reach approximately 500 stores in Poland by 2030.	27 Mar 2024	… In progress
	“an important milestone on the way to approximately 500 stores by 2030 in Poland” Status so far Not yet due.