Appointment of Market General Managers

• MARTENS MOVES TO MARKET GENERAL MANAGER STRUCTURE AND CREATES EXECUTIVE TEAM TO ACCELERATE STRATEGIC DELIVERY

8 April 2026: Dr. Martens today announces the appointment of General Managers (GM) for all major markets, as part of the approach to simplify the operating model in line with the new consumer-first strategy.

In order to embed and deliver the new strategy, we have made several organisational changes, moving to a market level structure to be closer to the consumer, combined with strengthening Global Brand, Technology and Support functions.

We are pleased to announce Nick Duff as UK GM, Nathalie Schneider as France GM, Kristin Staeren as DACH GM and Giorgio Trevisan as Italy GM. All four are internal promotions and their talent and experience will be instrumental to growing consumers in their markets.

We also recently welcomed Yoichi Oikawa as our new Japan GM. Yoichi has extensive experience in consumer engagement, multi-channel and building teams across Japan and APAC, most notably for Champion and Adidas. The USA market continues to be directly run by Paul Zadoff, President of Americas.

These six markets are each significant for our business, accounting for over 80% of global revenues, and the new market structure will ensure each market is run by a dedicated leader and team.

• Martens is also simplifying the leadership structure, with a newly created Executive Team ("ET"), led by CEO Ije Nwokorie. This Executive Team will set business direction and will be comprised of:

​Ije Nwokorie: CEO

​Giles Wilson: CFO, with Technology and Strategy both now reporting into Giles

​Carla Murphy: Chief Brand Officer, including Product, Marketing, Customer Experience and Sustainability

​Anna Duffiet: Chief Operating Officer (interim)

​Mike Stopforth: Chief Commercial Officer, with the Market GMs reporting into this newly created global role, together with Growth and Partner markets

​Paul Zadoff: President of Americas

​Bridget Jolliffe: Chief People Officer

​Katherine Bellau: Chief Legal Officer and Company Secretary

Ije Nwokorie, CEO of Dr. Martens, said: "Over the past year we have reorganised our business and ways of working so that we are truly consumer-first, as opposed to channel-led. I am excited to work alongside our leadership team, combining experienced Dr. Martens leaders and world-class talent from some of the most desired global brands. They will each play a significant role in helping us to deliver against our strategy and scale the business in the years ahead."

Investors and analysts:

Bethany Barnes, Director of Investor Relations & Corporate Communications