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Celebrus Technologies

CLBS · AIM · Technology · mcap £19m · 52.0p 3 open situations →

EV
−£5.2m
EV / EBIT
–
Net cash
£24.7m
FCF yield
13.2%
Revenue
£17.6m
Cash returned
13.7%
Share price 1y
−65%
Insiders 12m
bought £103k
Next report
around 1 Dec

Celebrus sells software that captures customer behaviour data from websites and apps and feeds it to marketing and analytics systems, mainly to banks, retailers and other large enterprises. Revenue comes from licences, cloud services and support, plus some resold third-party software.

Timeline · every situation
dots = announcements

Open · 3

Upgrade / downgrade cycle◷ in 42 days

Profit warning

profit warning · second in 12 months

The go-to-market restructure (Marketing, Sales, Customer Success) was meant to fix FY26's new business shortfall. In H1 FY27 gross new logo and upsell additions were only $0.6m, while a lost customer cut Celebrus ARR 2.0% to $14.7m. Sales roles are filled, but deals take around eight months, closing is slower than hoped, and FY27 guidance is cut.

Board view
Supports the direction while challenging management to increase the pace of execution
Retention
NRR 96.7% against 104.1%; two bank divestitures cost $0.6m of ARR
H1 ARR
Celebrus ARR down 2.0% to $14.7m; new logos $0.2m, upsells $0.4m, reductions $0.9m
Lost customer
Exercised a break at the end of year one of a three-year contract; company cites imperfect execution
Deal cycle
Average around eight months; pipeline opportunities growing but closing slower than hoped
Actions
Sales positions filled; new VP-Global Services hired to standardise enterprise implementations

Next: H1 FY27 results and presentation · 8 Dec 2026

  1. 6 Oct 2026 profit warning · -40% on the day
  2. 14 Jul 2026 profit warning · +11% on the day
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Capital return

Share buyback programme

Buyback spend of $2.0m reported in H1

The up-to-1,000,000-share buyback through Cavendish launched on 13 Feb 2026. The H1 update shows $2.0m spent in the period, alongside a $1.2m final dividend, while cash fell to $22.3m. Returns now sit against a loss-making FY27 guide.

  1. 6 Oct 2026 Buyback spend of $2.0m reported in H1
  2. 13 Feb 2026 Launched 13 Feb 2026, broker-managed by Cavendish
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Stake building towards control

Mission Trail Capital Management LLC towards control

29.4983% (from 22.4266%)

Mission Trail Capital Management LLC raised its stake in Celebrus Technologies from 22.4266% to 29.4983% on 20 May 2026, crossing 25%.

  1. 20 May 2026 29.4983%
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Closed · 5

Insider conviction1 director buying £98k in 2 buys · 16 Jul 2026 – 15 Oct 2026 −49% Upgrade / downgrade cycleResults ahead of expectations ahead of expectations · 9 Apr 2026 – 8 Jul 2026 −43% OverhangRathbones Investment Management Ltd selling down holder sold out · 15 Apr 2025 – 19 May 2026 −28% Upgrade / downgrade cycleProfit warning profit warning · 22 Apr 2025 – 21 Jul 2025 −29% Insider conviction1 director buying £108k in 1 buy · 9 Jan 2024 – 8 Apr 2024 +5%

Company filings. Not investment advice.

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