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Directors' Dealings /PDMR Shareholding

In brief · summary, not quotable

The Character Group plc announced directors' share dealings where Joint Group Managing Director Jon Diver transferred 100,000 ordinary shares to each of his two sons for nil consideration, leaving him with 786,588 shares representing 4.55% of the company. Concurrently, Joint Group Managing Director Kiran Shah sold 67,611 ordinary shares at 310p each and purchased the same number of shares through his personal pension plan at the same price, resulting in no change to his holding of 1,933,767 shares, which is approximately 11.19% of the issued voting share capital.

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Character Group (AIM: CCT) the designer, developer and international distributor of branded toys, games and giftware, announces that:

  • Mr Jon Diver, the Joint Group Managing Director and a Person Discharging Managerial Responsibilities (a “PDMR”), yesterday notified the Company that he has transferred 100,000 ordinary shares of 5 pence each (“Ordinary Shares”) to each of his two sons, William Diver and Freddie Diver (both aged over 18), for nil consideration. Following this transfer, Mr Diver's interest in shares in the Company is 786,588 Ordinary Shares, which represents approximately 4.55% of the Company's issued voting share capital.
  • Mr Kiran Shah, the Joint Group Managing Director and a PDMR, yesterday notified the Company that he has sold 67,611 Ordinary Shares at a price of 310p per share and, through his personal pension plan, has purchased 67,611 Ordinary Shares at a price of 310p per share. Following these transactions, Mr Shah's interest in Ordinary Shares remains unchanged at 1,933,767 Ordinary Shares, which represents approximately 11.19% of the Company's issued voting Ordinary Share capital.

Details of the person discharging managerial responsibilities / person closely associated

a.NameJon Diver
Reason for the notification
Position/statusJoint Group Managing Director
Initial notification/AmendmentInitial notification
NameThe Character Group plc
LEI213800HY6EB8T8VWWE73
Description of the Financial instrument, type of instrument Identification codeOrdinary shares of 5 pence GB0008976119
Nature of the transactionGift of shares to sons for nil consideration
Price(s) and volume(s)Price(s) Volume Nil (gifted) 200,000
Aggregated information Aggregated volume PriceNot applicable.
Date of the transaction19 October 2026
Place of the transactionLondon Stock Exchange, AIM
1.Details of the person discharging managerial responsibilities / person closely associated
a.NameKiran Shah
Reason for the notification
Position/statusJoint Group Managing Director
Initial notification/AmendmentInitial notification
NameThe Character Group plc
LEI213800HY6EB8T8VWWE73
Description of the Financial instrument, type of instrument Identification codeOrdinary shares of 5 pence GB0008976119
Nature of the transactionSale and purchase
Price(s) and volume(s)Price(s) per share Volume Sale 310p 67,611 Purchase 310p 67,611
Aggregated information Aggregated volume PriceNot applicable.
Date of the transaction19 October 2026
Place of the transactionLondon Stock Exchange, AIM

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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