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PDMRs -Surrenders and Share Option Grants

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The Character Group plc announced that on June 23, 2026, two executive directors, Jerry Healy and Hamun Shah, surrendered options under the 2017 Share Option Plan and on June 24, 2026, were granted new options under the Enterprise Management Incentive (EMI) scheme. Following these transactions, Jerry Healy holds an aggregate of 151,000 options and a total beneficial holding of 64,817 ordinary shares, representing 0.37% of issued voting capital, while Hamun Shah holds 51,000 options and a beneficial holding of 15,949 ordinary shares, representing 0.09%. The newly granted EMI options have an exercise price of 280.0p per share and are exercisable from June 24, 2028, to June 23, 2041, subject to performance conditions.

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Share option grants and notification and public disclosure

of transactions by persons discharging managerial responsibilities

The Character Group (AIM: CCT) announces that, on 23 June 2026, it accepted surrenders from two executive directors/PDMRs (Jerry Healy and Hamun Shah) of options previously granted to them under the Company's 2017 Share Option Plan and on 24 June 2026 granted options to those executive directors/PDMRs under the Company's newly adopted Enterprise Management Incentive (EMI) share option scheme (the "EMI Scheme"). The surrendered and granted options were in respect of ordinary shares of 5 pence each in the Company ("Ordinary Shares") held in treasury.

Following the surrender and grant, the interests of these directors in the issued share capital of the Company are as follows:

Director's namePositionNumber of Ordinary Shares in respect of options surrenderedNumber of Ordinary Shares in respect of the EMI option grantedAggregate number of options held post grantCurrent total beneficial holding of Ordinary SharesCurrent holding as a % of Issued Voting Capital
Jerry HealyGroup Marketing Director63,31863,318151,00064,8170.37%
Hamun ShahGroup Finance Director36,00051,00051,00015,9490.09%

Further information in relation to the dealings by these directors is provided below.

The EMI options granted specify an option exercise price of 280.0p per share and are exercisable, subject to achieving the relevant performance condition and the Rules of the EMI Scheme, from 24 June 2028 until 23 June 2041.

1.Details of the person discharging managerial responsibilities / person closely associated
a.NameJerry Healy
2.Reason for the notification
a.Position/statusGroup Marketing Director
b.Initial notification/AmendmentInitial notification
a.NameThe Character Group plc
b.LEI213800HY6EB8T8VWWE73
a.Description of the Financial instrument, type of instrument Identification codeOrdinary shares of 5 pence GB0008976119
b.Nature of the transaction(i) Surrenders of share options; and (ii) Grant of share options
c.Price(s) and volume(s)(i) Surrenders of: (a) 56,800 share options at an exercise price of 325.5 pence per share; (b) 6,518 share options at an exercise price of 295.5 pence per share; and (ii) Grant of 63,318 share options at an exercise price of 280.0 pence per share
d.Aggregated information · Aggregated volume · PriceNot applicable.
f.Place of the transactionOutside of a trading venue
1.Details of the person discharging managerial responsibilities / person closely associated
a.NameHamun Shah
2.Reason for the notification
a.Position/statusGroup Finance Director
b.Initial notification/AmendmentInitial notification
a.NameThe Character Group plc
b.LEI213800HY6EB8T8VWWE73
a.Description of the Financial instrument, type of instrument Identification codeOrdinary shares of 5 pence GB0008976119
b.Nature of the transaction(i) Surrenders of share options; and (ii) Grant of share options
c.Price(s) and volume(s)(i) Surrenders of: (a) 6,000 share options at an exercise price of 250.0 pence per share; (b) 30,000 share options at an exercise price of 295.5 pence per share; and (ii) Grant of 51,000 share options at an exercise price of 280.0 pence per share
d.Aggregated information · Aggregated volume · PriceNot applicable.
f.Place of the transactionOutside of a trading venue

The Character Group plc Jon Diver, Joint Managing Director Kiran Shah, Joint Managing Director Hamun Shah, Group Finance Director

Office: +44 (0) 208 329 3377 Email : info@charactergroup.plc.uk

Panmure Liberum Limited ( Nominated Adviser and Joint Broker) Atholl Tweedie, Investment Banking Rupert Dearden, Corporate Broking Tel: +44 (0) 20 7886 2500

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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