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Grant of Option and Directorate Change

In brief · summary, not quotable

CFO Hamun Shah appointed Group Finance Director and board member from 1 February 2025. Kiran Shah relinquishes finance duties.

  • Share options granted to Hamun Shah 30,000 ordinary shares
  • Exercise price 250 pence per share
  • Hamun Shah's beneficial shareholding 12,319 ordinary shares (0.07% of issued capital)
  • Market cap £47m
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Grant of Option

and

Directorate change

Grant of Option

On 24 January 2025, the Company granted an option over a total of 30,000 ordinary shares of £0.05 each ("Ordinary Shares") held in treasury to Hamun Shah, its Chief Financial Officer. These options have been granted under the Group's 2017 Share Option Plan at an exercise price of 250 pence per share, being the closing mid-market price at the close of business on 23 January 2025.

Board appointment

The Company is also pleased to announce the promotion and appointment of Hamun Shah to Group Finance Director. He will take up his formal role and join the Main Board on 1 February 2025. From the same date, Joint Managing Director of the Group Kiran Shah will relinquish his Group Finance Director duties and responsibilities to further concentrate on his executive role as Joint Managing Director of the Company.

Hamun (no relation to Kiran Shah) holds a BA (hons) in Accounting and Finance and qualified as a Chartered Accountant in 1999. He joined Character in March 2024 as Chief Financial Officer and since then, he has had an immediate positive impact on all aspects of the business he has become involved in. Prior to joining the Company, Hamun worked at Prada Group (one of the world's top luxury fashion houses) where, from 2002 he was the UK Financial Controller, then its Group Financial Controller. He was promoted to Group Chief Financial Officer of Church Group (a subsidiary within Prada Group famous for its shoes) in 2009 and subsequently in 2012 he also took up the position as Head of Finance at Prada Retail UK Ltd, reporting respectively to the Church Group Chief Executive Officer and the Prada Group Chief Financial Officer.

Carmel Warren, Non-Executive Chair at Character Group, commented:

"On behalf of my colleagues and all stakeholders I welcome Hamun to the Board. We have already had the opportunity to "road-test" his extensive experience and skill set since he joined the business last year and are confident that, with his energy and ability, he will be an asset to the Board."

"I would also like to take this opportunity to thank Kiran for doing a terrific job combining his Joint Managing Director with the Group FD duties since 2017. He has been a very safe and reliable pair of hands in the finance role, and we are pleased that, in relinquishing those responsibilities, we are retaining and not losing his important involvement in the management and contribution to the Board and the Group overall."

Other than the information below, there are no other disclosures required to be made in respect of Hamun Shah under paragraph (g) of Schedule Two of the AIM Rules.

Full name:Hamun Shah
Age:49
Current beneficial shareholding in the Company12,319 Ordinary Shares held by his personal pension scheme, representing approximately 0.07 per cent. of the current issued share capital (excluding shares held in treasury)

Options over 30,000 Ordinary Shares held in treasury at an exercise price per share of £2.50, as previously disclosed in this announcement.

Current directorships/partnerships:SATRA (a company limited by guarantee). Satra Technology Centre Limited Hamsi Services Limited
Previous directorships/partnerships: (last five years)Church & Co. (Footwear) Limited Church UK Retail Limited * Church Ireland Retail Limited Church Denmark ApS. Church Netherlands BV Church Austria GmbH Church's English Shoes SA Church Spain SL

(*resignation notified to, however, yet to be recorded on the Company Registry by, the Registrar of Companies)

Notification and public disclosure of transactions by PDMR:

1.Details of the person discharging managerial responsibilities / person closely associated
a.NameHamun Shah
2.Reason for the notification
a.Position/statusChief Financial Officer
b.Initial notification/AmendmentInitial notification
a.NameThe Character Group plc
b.LEI213800HY6EB8T8VWWE73
a.Description of the Financial instrument, type of instrument Identification codeOrdinary shares of 5 pence each GB0008976119
b.Nature of the transactionGrant of Option under the 2017 Share Option Plan
c.Price(s) and volume(s)
PriceVolume
250p30,000
d.Aggregated information · Aggregated volume · Price30,000 250p
f.Place of the transactionOutside a trading venue

The Character Group plc FTSE sector : leisure goods: FTSE AIM All-share: symbol : CCT Market cap : £47m Email: info@charactergroup.plc.uk

Group website: www.thecharacter.com Product ranges can also be viewed at www.character-online.co.uk

Enquiries to: The Character Group plc Jon Diver, Joint Managing Director Kiran Shah, Joint Managing Director & Group Finance Director

Office: +44 (0) 208 329 3377 Mobile: +44 (0) 7831 802219 (JD) Mobile: +44 (0) 7956 278522 (KS)

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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