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Directors’ share dealings

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Notification and public disclosure of transactions by persons discharging

managerial responsibilities and persons closely associated with them

The Character Group plc (AIM: CCT), has today received notices from Mike Hyde (a Non-Executive Director of the Company) and Mr Kiran Shah (the Joint-Managing Director and Group Finance Director of the Company) notifying the Company of share transactions effected by them respectively as follows · Mr Hyde has disclosed that he gifted and transferred 36,528 ordinary shares of 5 pence each in the capital of the Company (" Ordinary Shares") to charity for nil consideration on 7 August 2024. Following this transaction, Mr Hyde's interest in shares in the Company is 200,000 Ordinary Shares, which represents approximately 1.07% of the Company's issued voting Ordinary Share capital. · Mr Shah has disclosed that he has today sold 20,000 Ordinary Shares at a price of 276p per share and, through his personal pension plan, has purchased 20,000 Ordinary Shares at a price of 276.15p per share. Following these transactions, Mr Shah's interest in Ordinary Shares remains unchanged at 1,928,766 Ordinary Shares, which represents approximately 10.33% of the Company's issued voting Ordinary Share capital.

1.Details of the person discharging managerial responsibilities / person closely associated
a.NameMike Hyde
2.Reason for the notification
a.Position/statusNon-Executive Director
b.Initial notification/AmendmentInitial notification
a.NameThe Character Group plc
b.LEI213800HY6EB8T8VWWE73
a.Description of the Financial instrument, type of instrument Identification codeOrdinary shares of 5 pence GB0008976119
b.Nature of the transactionGift of shares from Mr Hyde to charity for nil consideration
c.Price(s) and volume(s)Name Price(s) Volume Mike Hyde Nil (gifted) 36,528
d.Aggregated information · Aggregated volume · PriceNot applicable.
f.Date of the transaction7 August 2024
g.Place of the transactionLondon Stock Exchange, AIM
1.Details of the person discharging managerial responsibilities / person closely associated
a.NameKiran Shah
2.Reason for the notification
a.Position/statusJoint Managing Director and Group Finance Director
b.Initial notification/AmendmentInitial notification
a.NameThe Character Group plc
b.LEI213800HY6EB8T8VWWE73
a.Description of the Financial instrument, type of instrument Identification codeOrdinary shares of 5 pence GB0008976119
b.Nature of the transactionSale and purchase of shares
c.Price(s) and volume(s)
PriceVolume
276p20,000
276.15p20,000
d.Aggregated information · Aggregated volume · Price20,000 Ordinary Shares (sold) at 276 pence per Ordinary Share 20,000 Ordinary Shares (bought) at 276.5 pence per Ordinary Share
f.Place of the transactionLondon Stock Exchange, AIM

Office: +44 (0) 208 329 3377 Email: info@charactergroup.plc.uk

Panmure Gordon (Nominated Adviser and Joint Broker) Atholl Tweedie/Dougie McLeod, Investment Banking Rupert Dearden/Rauf Munir, Corporate Broking Tel: +44 (0) 20 7886 2500

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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