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Brave Bison Group

BBSN · AIM · Media · mcap £91m · 76.5p

Brave Bison is a UK-listed digital advertising, marketing and technology services group, with social media, performance marketing and sports agencies. It also runs MiniMBA, an online marketing training business.

Recent signals

Mixed 15 Oct 2026

Hostile takeover bid for System1 raised five times, with the offer rejected each time

Brave Bison holds 27.85% and has 39.67% owned or committed. System1 board rejected the offer and 31.4% of holders backed rejection. Zero acceptances as of 8 October. 15 Oct 2026 9 Oct 2026 10 Sep 2026

Mixed 8 Jun 2026

Lord Ashcroft stake raised to 23.99%

Largest holder increased from 20.17%. His representatives sought a board seat in September 2025, and the board recommended voting against. 8 Jun 2026 5 May 2026 6 Oct 2025 24 Sep 2025

Capital actions
  • 2026-10-07 acquisition · £53.4m – Increased final offer for System1: 180p cash, 2.394 new shares and a CVR worth up to 20p per share 7 Oct 2026
  • 2026-07 debt refinancing · £1.5m – Further bank loan repayments made in July 2026, after £2.6m repaid in H1 26 Aug 2026
  • 2026-06-15 placing · £2m – Mark Ritson exercised option for 4,081,632 new shares at 49p 15 Jun 2026
  • 2026-03-02 acquisition · £1.3m – Acquired c.28% of System1 via cash purchases plus 9.76m new Brave Bison shares issued to John Kearon at 74p 2 Mar 2026

From the company's own announcements · not investment advice

Company filings. Not investment advice.

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