Launch of first major project for ATC Experience
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The Board of All Things Considered Group Plc (AQSE: ATC), an independent music company housing talent management, live booking, livestreaming and talent services, is pleased to announce the delivery of the first major project for ATC Experience, a Group offering launched in 2023 to create and distribute artist-led digital and in-person experiences for global audiences.
The live theatrical show, named Hamlet Hail To The Thief, is a co-production between ATC Experience, Factory International in Manchester and The Royal Shakespeare Company (RSC) bringing together Shakespeare's great tragedy, Hamlet, and Radiohead's seminal album, Hail To The Thief, to create an innovative, new live experience, fusing theatre, music and movement.
As co-producer, ATC Experience has been instrumental in supporting a collective of theatrical leaders to bring this new show to the stage. The key creative team members are Radiohead frontman Thom Yorke, and celebrated directors Steven Hoggett and Christine Jones. Olivier award-winner Steven Hoggett is a founding member of Frantic Assembly whose credits as a choreographer include The Curious Incident of the Dog in the Nighttime and Black Watch. Tony and Olivier award-winner Christine Jones is Creator and Artistic Director of Theatre For One and director of New York immersive nightclub experience, Queen of the Night. Their projects together as choreographer and designer include Harry Potter and the Cursed Child, American Idiot and Let the Right One In.
Adam Driscoll, CEO of ATC, commented: "We launched the ATC Experience offering last year to bring new creative models and opportunities to our artist clients, and in response to the evolving consumer trends we identified in the live entertainment market. We are delighted to now be announcing our first major project for the offering, and we believe it will provide a successful new partnership format for future collaborations, generating long-term benefits for our clients and expanded opportunities for the Group."
The world premiere of Hamlet Hail To The Thief will run at Aviva Studios, Manchester from 27 April - 18 May 2025 before transferring to Royal Shakespeare Theatre, Stratford Upon Avon from 4 June - 28 June 2025.
- Services (Sandbag, Circa, Familiar Music, Driift)
- Live Events and Experiences (ATC Experience, Joy Entertainment Group - previously called Mckeown Asset Limited )
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