Subscription and Admission of New Ordinary Shares

Further to ATC's acquisition of a 50% interest in Mckeown Asset Limited and as outlined in the Company's announcement on 6 February 2024, James Mckeown (the "Seller") has subscribed for 23,809 new ordinary shares of 0.01 pence each in the Company ("Ordinary Shares") at a price of 105 pence per Ordinary Share, being equal to the closing mid-market price of ATC's Ordinary Shares on 6 February 2024.

Following Admission, the 23,809 new Ordinary Shares will represent approximately 0.17 per cent. of the issued share capital of the Company. The 23,809 new Ordinary Shares will be subject to a 12-month lock-in period and an orderly market agreement of 6-months thereafter.

Admission and Total Voting Rights

Accordingly, an application has been made to the Aquis Stock Exchange for the 23,809 new Ordinary Shares to be admitted to trading on AQSE ("Admission"). Admission and dealings in the new Ordinary Shares are expected to commence at 8.00 a.m. on or around 12 February 2024. The new Ordinary Shares will rank pari passu with the existing Ordinary Shares.

Following Admission, the enlarged share capital of the Company will consist of 14,126,744 Ordinary Shares, none of which are held in treasury. Therefore, the total number of voting rights in the Company will be 14,126,744 and this figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company.

Artist representation

• ATC Management (Europe and USA) - artist management and development
• ATC Live - live event booking agency for artists

Services

• Sandbag - a market leading merchandising and 'Direct to Consumer' business
• ATC Media- providing consultancy and development services
• Your Army USA - marketing and promotions agency specialising in dance and electronic music
• Minority interest in Driift - a global livestreaming operator

Events

• ATC Experience - developing live theatrical events and digital experiences with artists