Director/PDMR Shareholding
AO World plc announced that Chief Executive Officer John Roberts exercised options for 358,435 shares, acquiring 183,160 shares after tax settlement, and subsequently sold these shares for £0.98 each. Chief Financial Officer and Chief Operating Officer Mark Higgins exercised options for 378,000 shares, acquiring 200,340 shares after tax settlement, and sold 105,340 shares at £0.98 each. Following these transactions, John Roberts beneficially holds 83,226,832 shares representing 14.64% of the issued share capital, and Mark Higgins beneficially holds 255,138 shares representing 0.045%.
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AO World plc announces that on 11 August 2026, John Roberts (Chief Executive Officer of the Company) exercised options over 358,435 shares granted under the Company's AO Incentive Plan (2022 grant) which were net settled to satisfy tax liabilities resulting in him acquiring 183,160 shares. These 183,160 shares were sold on 12 August 2026 at a price of £0.98p per share.
Further we confirm that on 10 August 2026, Mark Higgins (Chief Financial Officer and Chief Operating Officer of the Company), exercised options over 378,000 shares granted under the Company's AO Incentive Plan (2022 and 2020 grant) which were net settled to satisfy tax liabilities resulting in him acquiring 200,340 shares. Mark sold 105,340 shares on 10 August 2026 at an average price of £0.98 per share.
As a result of this transaction, John Roberts' beneficial holding is 83,226,832* Ordinary Shares, representing 14.64% of the current issued share capital of the Company, and Mark Higgins' beneficial holding is 255,138 Ordinary Shares, representing 0.045% of the current issued share capital of the Company.
The Notification of Dealing Forms provided in accordance with the requirements of UK MAR in relation to the transactions listed above are set out below.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name | John Roberts |
| 2 | Reason for the notification | |
| a) | Position/status | Chief Executive Officer |
| b) | Initial notification/Amendment | Initial Notification |
| a) | Name | AO World PLC |
| b) | LEI | 2138005FFOAJIUZY4375 |
| a) | Description of the financial instrument, type of instrument, identification code | Options over ordinary shares of 0.25p each GB00BJTNFH41 |
| b) | Nature of the transaction | Exercise of options over ordinary shares of 0.25p each granted under the Company's AO Incentive Plan (2022 grant) and related sale. |
| c) | Price(s) and volume(s) | 1. Exercise Price(s) Volume(s) Nil 358,435 2. Sale Price(s) Volume(s) £0.98 183,160 |
| d) | Aggregated information - Aggregated volume - Price | As above |
| e) | Date of the transaction | 12 August 2026 |
| f) | Place of the transaction | London Stock Exchange |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name | Mark Higgins |
| 2 | Reason for the notification | |
| a) | Position/status | Chief Financial Officer and Chief Operating Officer |
| b) | Initial notification/Amendment | Initial Notification |
| a) | Name | AO World PLC |
| b) | LEI | 2138005FFOAJIUZY4375 |
| a) | Description of the financial instrument, type of instrument, identification code | Options over ordinary shares of 0.25p each GB00BJTNFH41 |
| b) | Nature of the transaction | Exercise of options over ordinary shares of 0.25p each granted under the Company's AO Incentive Plan (2022 and 2020 grant) and related sale. |
| c) | Price(s) and volume(s) | 1. Exercise Price(s) Volume(s) Nil 378,000 2. Sale Price(s) Volume(s) £0.98 71,648 £0.98 33,692 |
| d) | Aggregated information - Aggregated volume - Price | 105,340 £0.98 |
| e) | Date of the transaction | 10 August 2026 |
| f) | Place of the transaction | London Stock Exchange |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.