Director/PDMR Shareholding
AO World PLC has granted awards of 5,694,101 ordinary shares under its Incentive Plan to Persons Discharging Managerial Responsibilities (PDMRs) and senior management. The Chief Executive Officer, John Roberts, received an award of 1,034,684 shares, and the Group Chief Financial Officer and Chief Operating Officer, Mark Higgins, received 882,234 shares. These awards, granted on June 24, 2026, are subject to continued employment and company performance over a three-year deferral period, with the share price for calculation based on the average closing price of £0.8916 for the five days following the year-end results announcement.
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AO World PLC ("the Company") has, in accordance with the Company's remuneration policy, granted awards over a total of 5,694,101* ordinary shares to PDMRs and members of its senior management population under the terms of the AO Incentive Plan, which was approved by shareholders of the Company on 19 July 2018 as amended ("Plan") ("the 2026 AOIP Share Awards").
The 2026 AOIP Share Awards were granted to PDMRs on 24 June 2026 and will be released in June 2029, subject to the participants remaining in employment with the Company and the Remuneration Committee being satisfied with the underlying performance of the Company's business over the deferral period.
The following options were granted to PDMRs:
| Name | Position | Maximum Number of shares under option granted under the 2025 AOIP Share Awards under the Plan |
|---|---|---|
| John Roberts | Chief Executive Officer | 1,034,684 |
| Mark Higgins | Group Chief Financial Officer and Chief Operating Officer | 882,234 |
*The price used to calculate the maximum number of shares under the 2026 AOIP Share Awards was £0.8916, being the average closing price of the Company's shares on the main market of the London Stock Exchange on the five days following the release of the Company's preliminary announcement of its result for the year ended 31 March 2026.
In relation to John Roberts and Mark Higgins, both Executive Directors of the Company, the value of the grants detailed above are disclosed in the Company's Annual Report and Accounts for the year ended 31 March 2026.
The notifications below, made under article 19.1 of the Market Abuse Regulation ("MAR"), relate to the transactions listed above. 3 of MAR.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name | John Roberts |
| 2 | Reason for the notification | |
| a) | Position/status | PDMR - Chief Executive Officer |
| b) | Initial notification/Amendment | Initial Notification |
| a) | Name | AO World PLC |
| b) | LEI | 2138005FFOAJIUZY4375 |
| a) | Description of the financial instrument, type of instrument | Options over Ordinary shares of 0.25p each |
| b) | Nature of the transaction | Grant of share awards under the AO Incentive Plan |
| c) | Price(s) and volume(s) | Price(s) Volume(s) NIL 1,034,684 |
| d) | Aggregated information - Aggregated volume - Price | N/A Single Transaction NIL |
| e) | Date of the transaction | 24 June 2026 |
| f) | Place of the transaction | Outside a trading venue |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name | Mark Higgins |
| 2 | Reason for the notification | |
| a) | Position/status | PDMR - Group Chief Financial Officer and Chief Operating Officer |
| b) | Initial notification/Amendment | Initial Notification |
| a) | Name | AO World PLC |
| b) | LEI | 2138005FFOAJIUZY4375 |
| a) | Description of the financial instrument, type of instrument | Options over Ordinary shares of 0.25p each |
| b) | Nature of the transaction | Grant of share awards under the AO Incentive Plan |
| c) | Price(s) and volume(s) | Price(s) Volume(s) NIL 882,234 |
| d) | Aggregated information - Aggregated volume - Price | N/A Single Transaction NIL |
| e) | Date of the transaction | 24 June 2026 |
| f) | Place of the transaction | Outside a trading venue |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.