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Director/PDMR Shareholding

In brief · summary, not quotable

On October 10, 2025, the CEO of AO World plc, John Roberts, exercised nil cost options over 718,053 ordinary shares, including 43,153 under the PSP granted in July 2016, 284,900 under the AOIP granted in July 2020, and 390,000 under the AOIP granted in July 2021. Subsequently, Mr. Roberts sold 44,058 ordinary shares at £1.0335 per share. Following these transactions, Mr. Roberts holds a total of 93,725,921 ordinary shares, representing 16.16% of the company's issued share capital. This excludes 6,348 shares held by Crystalcraft Limited and 3,547,115 shares held by the Jolly Foundation, entities with which he is associated.

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AO World plc announces that on 13 October 2025 it received notification that on 10 October 2025 John Roberts, Chief Executive Officer of the Company, exercised nil cost options over a total of 718,053 ordinary shares of 0.25p each ("Ordinary Shares") comprising 43,153 options granted under the Company's Performance Share Plan ("PSP") in July 2016, 284,900 options granted under the AO Incentive Plan ("AOIP") in July 2020 and 390,000 options granted under the AOIP in July 2021.

The Company was further notified that following the exercise of these options on 10 October 2025 Mr Roberts subsequently sold 44,058 Ordinary Shares at a price of £1.0335 per share.

As a result of these transactions Mr Roberts holds a total of 93,725,921* Ordinary Shares in the Company, representing 16.16% of the current issued share capital.

*The beneficial holding for John Roberts excludes 6,348 Ordinary Shares held by Crystalcraft Limited, a company of which he is a director and shareholder, and 3,547,115 Ordinary Shares held by the Jolly Foundation, of which he is a director and trustee.

The Notification of Dealing Form provided in accordance with the requirements of MAR in relation to the transactions listed above is set out below.

1Details of the person discharging managerial responsibilities/person closely associated
a)NameJohn Roberts
2Reason for the notification
a)Position/statusChief Executive Officer
b)Initial notification/AmendmentInitial Notification
a)NameAO World PLC
b)LEI2138005FFOAJIUZY4375
a)Description of the financial instrument, type of instrument, identification code1. Options over Ordinary shares of 0.25p each 2. Ordinary shares of 0.25p each GB00BJTNFH41
b)Nature of the transaction1. Exercise of options over 718,053 Ordinary Shares of 0.25p each comprising 43,153 options granted under the Company's Performance Share Plan ("PSP") in July 2016, 284,900 options granted under the AO Incentive Plan ("AOIP") in July 2020 and 390,000 options granted under the AOIP in July 2021. 2. Sale of 44,058 Ordinary Shares.
c)Price(s) and volume(s)1. Exercise Price(s) Volume(s) Nil 718,053 2. Sale Price(s) Volume(s) £1.0335 44,058
d)Aggregated information - Aggregated volume - PriceNot applicable - single transaction
e)Date of the transaction10 October 2025
f)Place of the transactionLondon Stock Exchange

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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