Director/PDMR Shareholding
AO World PLC granted awards over 4,299,788 ordinary shares under the AO Incentive Plan to PDMRs and senior management. These 2025 AOIP Share Awards, granted on October 2, 2025, will be released in July 2028, contingent on continued employment and satisfactory company performance. Chief Executive Officer John Roberts received options for 889,173 shares, while Group Chief Financial Officer and Chief Operating Officer Mark Higgins received options for 652,035 shares. The price used to calculate the maximum number of shares under the 2025 AOIP Share Awards was £0.9496. The grant value for both Executive Directors is detailed in the company's Annual Report and Accounts for the year ended March 31, 2025.
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AO World PLC ("the Company") has, in accordance with the Company's remuneration policy, granted awards over a total of 4,299,788* ordinary shares to PDMRs and members of its senior management population under the terms of the AO Incentive Plan, which was approved by shareholders of the Company on 19 July 2018 as amended ("Plan") ("the 2025 AOIP Share Awards").
The 2025 AOIP Share Awards were granted to PDMRs on 2 October 2025 and will be released in July 2028, subject to the participants remaining in employment with the Company and the Remuneration Committee being satisfied with the underlying performance of the Company's business over the deferral period.
The following options were granted to PDMRs:
| Name | Position | Maximum Number of shares under option granted under the 2025 AOIP Share Awards under the Plan |
|---|---|---|
| John Roberts | Chief Executive Officer | 889,173 |
| Mark Higgins | Group Chief Financial Officer and Chief Operating Officer | 652,035 |
*The price used to calculate the maximum number of shares under the 2025 AOIP Share Awards was £0.9496, being the average closing price of the Company's shares on the main market of the London Stock Exchange on the five days following the release of the Company's preliminary announcement of its result for the year ended 31 March 2025.
In relation to John Roberts and Mark Higgins, both Executive Directors of the Company, the value of the grants detailed above are disclosed in the Company's Annual Report and Accounts for the year ended 31 March 2025, which was published on 3 July 2025.
The notifications below, made under article 19.1 of the Market Abuse Regulation ("MAR"), relate to the transactions listed above. 3 of MAR.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name | John Roberts |
| 2 | Reason for the notification | |
| a) | Position/status | PDMR - Chief Executive Officer |
| b) | Initial notification/Amendment | Initial Notification |
| a) | Name | AO World PLC |
| b) | LEI | 2138005FFOAJIUZY4375 |
| a) | Description of the financial instrument, type of instrument | Options over Ordinary shares of 0.25p each |
| b) | Nature of the transaction | Grant of share awards under the AO Incentive Plan |
| c) | Price(s) and volume(s) | Price(s) Volume(s) NIL 889,173 |
| d) | Aggregated information - Aggregated volume - Price | N/A Single Transaction NIL |
| e) | Date of the transaction | 2 October 2025 |
| f) | Place of the transaction | Outside a trading venue |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name | Mark Higgins |
| 2 | Reason for the notification | |
| a) | Position/status | PDMR - Group Chief Financial Officer and Chief Operating Officer |
| b) | Initial notification/Amendment | Initial Notification |
| a) | Name | AO World PLC |
| b) | LEI | 2138005FFOAJIUZY4375 |
| a) | Description of the financial instrument, type of instrument | Options over Ordinary shares of 0.25p each |
| b) | Nature of the transaction | Grant of share awards under the AO Incentive Plan |
| c) | Price(s) and volume(s) | Price(s) Volume(s) NIL 652,035 |
| d) | Aggregated information - Aggregated volume - Price | N/A Single Transaction NIL |
| e) | Date of the transaction | 2 October 2025 |
| f) | Place of the transaction | Outside a trading venue |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.