Acquisition

AO World plc ("the Company" or "AO") today announces that it has acquired certain assets of A1 Comms Limited (in administration) (A1), principally the intellectual property rights in and to the websites www.affordablemobiles.co.uk and www.buymobiles.net (and Samsung url www.mobileshop.com) ("Brands and Platforms") (the Transaction)1.

The consideration for these assets was £2.2m paid in cash.

As AO seeks to expand its mobile proposition, the acquisition of the Brands and Platforms will provide AO with expertise and synergies that will accelerate this ambition. AO is also pleased to have saved 73 jobs through the Transaction.

• The Transaction constitutes a class 2 transaction under the UK Listing Rules. For the year ended 30 April 2022 (the last date to which statutory accounts are available and prior to the appointment of the administrators to A1), A1 had gross assets of £41.6 million (the majority of which included contract assets and stock which are not being acquired in the Transaction) and profits of £0.5 million. There are no key individuals important to the Transaction.

About AO AO World PLC, headquartered in Bolton and listed on the London Stock Exchange, is the UK's most trusted major electricals retailer , with a mission to be the destination for electricals. Our strategy is to create value by offering our customers brilliant customer service and making AO the destination for everything they need, in the simplest and easiest way, when buying electricals. We offer major and small domestic appliances and a growing range of mobile phones, AV, consumer electricals and laptops. We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. AO Business serves the B2B market in the UK, providing electricals and installation services at scale. AO also has a WEEE processing facility, ensuring customers' electronic waste is dealt with responsibly. ______________________________