Major Cannes Lions Contract Renewed

Cheerful Twentyfirst to Produce Stagwell's Sport Beach at Cannes Lions 2025

Aeorema Communications plc (AIM: AEO) is delighted to announce that its brand experience agency, Cheerful Twentyfirst, has been reappointed by Stagwell (NASDAQ: STGW) to produce SPORT BEACH at the Cannes Lions International Festival of Creativity ('Cannes Lions') in June 2025. This marks the third consecutive year of event partnership between Stagwell Global ('Stagwell'), TEAM (Stagwell Experiential Agency) and Cheerful Twentyfirst.

Cheerful Twentyfirst collaborated with Stagwell and TEAM for the first time in 2023 to create SPORT BEACH; a two-storey, sand-to-stadium beach activation in Cannes. Following outstanding success in 2023 and 2024, including winning the Best Cannes Lions Brand Activation at the highly competitive Bizbash Awards (December 2024), SPORT BEACH returns for a third time in 2025 as the premiere destination for sport at Cannes Lions.

The 2025 event includes a reimagined structural design, expanded capacity, new interactive elements and an inspiring array of new brand partners and global athletes. SPORT BEACH promises to bring together athletes, marketers and global leaders under one roof; redefining sports, creativity, and culture at Cannes Lions once again.

Cheerful Twentyfirst is delighted to be supporting Stagwell, TEAM and Stagwell's wider network of agencies on the event production, audience strategy and technical live delivery of SPORT BEACH.

Steve Quah, CEO of Aeorema, commented: "After continued success and collaboration, it's fantastic to have our partnership with Stagwell and TEAM renewed for a third consecutive year. SPORT BEACH is the premier home for leaders at the intersection of sport, culture and brand building, and the 2025 iteration will elevate this even further."

Learn more via www.sportbeach.com

Cannes Lions International Festival of Creativity runs from 16 -20 June 2025 in Cannes, France, bringing together leading players from the advertising and marketing industries to celebrate the world's best creative work. The festival includes a week-long programme of 300+ private events, with brands leveraging the festival to connect with the global marketing community.

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. They deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, their specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for clients. www.stagwellglobal.com.

TEAM is an award-winning experiential agency within the Stagwell network. From the big idea to execution, TEAM designs and delivers brand experiences that make impactful connections that create lasting value for its clients. www.weareteam.com

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