First activations at WEF Davos
Cheerful Twentyfirst secured two event contracts to deliver at World Economic Forum Davos in late January 2025.
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Aeorema Communications plc (AIM: AEO) is pleased to announce that its brand experience agency, Cheerful Twentyfirst, has secured two new event contracts to deliver at the World Economic Forum in Davos ("WEF Davos") in late January 2025. This is the first time that Cheerful Twentyfirst will have a presence at WEF Davos, a new tentpole event for the Company.
WEF Davos brings together top business leaders, politicians, academics, and influential figures in vital discussions on the future of the world. As part of the Company's strategy to diversify into new sectors, WEF Davos gives Cheerful Twentyfirst the foothold to demonstrate its world-class creative services, strategic expertise and event capabilities to an expanded audience within the financial and professional services sectors.
These new contract wins mark an important milestone in the Company's ongoing growth and reputation within the global event tentpole landscape.
Steve Quah, CEO of Aeorema Communications plc, commented: "I am very proud that Cheerful Twentyfirst will be undertaking its first activations at WEF Davos in just a few weeks. While we are, perhaps, best known for the glamour of our work at Cannes Lions, we also partner with global financial and professional services clients, for whom WEF Davos is of critical importance.
"As one of the world's most prestigious forums, WEF Davos provides us with a prime opportunity to demonstrate our expertise in delivering world-class events on a global scale. We anticipate that this will open new pathways for growth, as we look to replicate our award-winning success from Cannes Lions across other major international events. While smaller in scale than Cannes Lions, a presence at WEF Davos 2025 represents a significant milestone for us. "
With representatives from more than 1,000 corporations expected to attend WEF Davos 2025, events and programming will range from creating a more inclusive and sustainable future, to tackling the most pressing economic challenges of our time.
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