Appointment of Non-Executive Director

accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider for attractions and venues worldwide, today announces the appointment of Joni Newkirk as a Non-Executive Director of the Group, effective 22 April 2026.

With over 35 years of experience across the global attractions and hospitality sectors, Joni brings deep industry relationships and unique expertise in data analytics, pricing, and revenue management. Her experience will be invaluable to the Group as it deepens its focus on providing data-led insight and impact to its customers following the recent acquisition of Dexibit.

Most recently, Joni served as CEO and co-founder of Integrated Insight, Inc., a management consulting firm specialising in pricing, revenue management, consumer insights, and data analytics for consumer-facing service industries - particularly travel, leisure, and entertainment - which she led from its founding in 2009 to its sale in 2026.

Prior to founding Integrated Insight, Joni spent approximately 20 years at Walt Disney Parks and Resorts, where she rose to Senior Vice President of Business Insight and Improvement, responsible for managing and driving over $8 billion in revenue across Disney's worldwide theme parks, resorts and cruise lines. During her time at Disney, Joni led "Magic Your Way", one of the most significant revenue strategy transformations in The Walt Disney Company's history, and initiated the development of Disney's Operational Command Center to optimise queue times and guest flow.

Commenting on the appointment, Bill Russell, Non-Executive Chairman, stated:

"We are delighted to welcome Joni to the Board. Few people in our industry can match the depth of experience she brings - having spent two decades at the highest levels of Disney Parks and Resorts, where she was responsible for driving over $8 billion in revenue, before going on to build a successful consulting business advising leading attractions operators worldwide. Her combination of deep industry knowledge, commercial acumen, and analytical rigour will be a tremendous asset to the Board."

Joni Newkirk added:

"Having worked with attractions operators for over 35 years, I have seen first-hand the transformative impact that data-driven decision making can have on both commercial performance and the guest experience. accesso's technology platform, combined with its growing focus on intelligence and analytics, creates a genuinely differentiated proposition. I look forward to contributing to the next phase of growth."

Regulatory Information

In accordance with Rule 17 and paragraph (g) of Schedule 2 of the AIM Rules for Companies, Joni Kast Newkirk (aged 70) holds or has held in the past 5 years the following directorships and partnerships:

Current Directorships and Partnerships

None

Former Directorships (last 5 years)

• Integrated Insight, Inc.

There is no further information required to be disclosed pursuant to Schedule Two, paragraph (g) of the AIM rules.