WH Smith (SMWH): 4 directors buying

This situation live

£612m · 419.2p · −34% since the first step

24 Dec 2025 · Max Izzard £128k · +2% until the next step Buy: 20,000 shares at £6.4 (£128.0k)

8 Jan 2026 · Helen Rose £50k · +6% until the next step Buy: 7,972 shares at £6.27 (£50.0k)

29 Jan 2026 · Max Izzard £169k · −16% until the next step Buy: 25,000 shares at £6.75 (£168.8k)

27 Apr 2026 · Leo Quinn £99k · −31% until the next step Buy: 17,764 shares at £5.6 (£99.5k)

29 Jun 2026 · Simon Emeny £79k · +15% until the next step Buy: 19,900 shares at £3.98 (£79.2k)

10 Aug 2026 · £575k in 6 buys · −5% since Buy: 11,102 shares at £4.503 (£50.0k)

Insider conviction

4 directors buying

£575k in 6 buys

BuyersMax Izzard, Helen Rose, Leo Quinn, Simon Emeny

Total£575k

Buys6

Avg price vs now558.4p · -25%

Since Oct 2023: 855 situations of this kind; median share price +2% six months after they opened

Every step · 6

24 Dec 2025 Max Izzard £128k – Buy: 20,000 shares at £6.4 (£128.0k) ↗
8 Jan 2026 Helen Rose £50k – Buy: 7,972 shares at £6.27 (£50.0k) ↗
29 Jan 2026 Max Izzard £169k – Buy: 25,000 shares at £6.75 (£168.8k) ↗
27 Apr 2026 Leo Quinn £99k – Buy: 17,764 shares at £5.6 (£99.5k) ↗
29 Jun 2026 Simon Emeny £79k – Buy: 19,900 shares at £3.98 (£79.2k) ↗
10 Aug 2026 £575k in 6 buys – Buy: 11,102 shares at £4.503 (£50.0k) ↗

What is happening

WH Smith: 4 directors buying – £575k in 6 buys. ['£575k in 6 buys']

Briefing Pro

What it does, how it got here, what management promised and delivered – written from its own announcements.

From the company's own announcements. Not investment advice.

Also at WH Smith 4 open