Ultimate Products (ULTP): Commercial function overhaul
This situation live
ULTP Ultimate Products
24 Mar 2026 · Restructuring under way; clearance closed, promotions made · +9% until the next step
Our primary focus for the business continues to be the strengthening of our commercial function.
28 May 2026 · Refreshed commercial function; Q3 revenue stable · +7% until the next step
I am confident that our refreshed and invigorated commercial function is well placed to grow market share
19 Aug 2026 · Restructuring costed; H2 revenue flat · −11% since
Operating costs remained broadly stable at £22.8m (FY25: £22.3m) and included £760,000 of restructuring costs related to the transformation of the Group's commercial function.
Commercial function overhaul
Restructuring costed; H2 revenue flat
Next: FY26 results; FY27 trading expected similar to FY26
Every step · 3
- 24 Mar 2026 Restructuring under way; clearance closed, promotions made – Our primary focus for the business continues to be the strengthening of our commercial function. ↗
- 28 May 2026 Refreshed commercial function; Q3 revenue stable – I am confident that our refreshed and invigorated commercial function is well placed to grow market share ↗
- 19 Aug 2026 Restructuring costed; H2 revenue flat – Operating costs remained broadly stable at £22.8m (FY25: £22.3m) and included £760,000 of restructuring costs related to the transformation of the Group's... ↗
What is happening
Ultimate Products: Commercial function overhaul – Restructuring costed; H2 revenue flat. ['Restructuring costed; H2 revenue flat']
- In short
- Commercial function refreshed since March 2026 alongside closure of third-party clearance. The pre-close update shows H2 revenue flat (-0.3%) after H1 -5.8%, with proprietary brands up 5.3%. £760,000 restructuring costs booked. FY27 guided similar to FY26, so no growth yet.
- Announced
- 24 Mar 2026 · Restructuring under way; clearance closed, promotions made
- Latest
- 19 Aug 2026 · Restructuring costed; H2 revenue flat
- Restructuring cost
- £760,000 in FY26 operating costs
- H2 revenue
- down 0.3% year-on-year, versus H1 down 5.8%
- Proprietary brands
- £128.4m, +5.3%
- FY27 view
- Board expects trading similar to FY26
What comes next
FY26 results; FY27 trading expected similar to FY26.
Briefing Pro
New to Ultimate Products? Get up to speed in 2 minutes.
What it does, how it got here, what management promised and delivered – written from its own announcements.
Get the ULTP briefing →From the company's own announcements. Not investment advice.
Also at Ultimate Products 0 open
Insider conviction2 directors buying – £25k in 2 buys · closed
Ultimate Products – company page →