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THG (THG): Profit upgrade

This situation live

THG THG

£630m · 39.7p · +25% since the first step
Upgrade / downgrade cycle
Profit upgrade
guidance raised · fourth in 12 months
Directionahead of expectations / raised
Reaction on the day+16%
In 12 months5 statements in the same direction
Company's wordsFollowing a particularly strong first half of 2026, I'm pleased to report that our momentum has continued through Q3, with profitability exceeding our expectations. ↗

As of 15 Oct 2026 ↗

Since Oct 2023: 1145 situations of this kind; median share price +0% six months after they opened

Every step · 2
  1. 10 Sep 2026 guidance raised · -13% on the day – THG delivered a strong first half, reflecting our successful transition from a capex-intensive technology and consumer brands group into a highly profitable... ↗
  2. 15 Oct 2026 guidance raised · fourth in 12 months – Following a particularly strong first half of 2026, I'm pleased to report that our momentum has continued through Q3, with profitability exceeding our expectations. ↗

What is happening

THG: Profit upgrade – guidance raised · fourth in 12 months. ['guidance raised · fourth in 12 months']

In short
THG raised its guidance on 15 Oct 2026; the shares moved +16% on the day. It is the fourth such statement in 12 months.
Announced
10 Sep 2026 · guidance raised · -13% on the day
Latest
15 Oct 2026 · guidance raised · +16% on the day
Briefing

THG in 4 minutes

THG owns two online consumer businesses: Myprotein, which calls itself the world's largest online sports-nutrition brand, and a beauty group that includes Lookfantastic. After a bruising 2024 it sold or spun off its...

  1. Act 1Rebrand, record whey prices and a falling share price
  2. Act 2Splitting off the technology arm and rebuilding the balance sheet
  3. Act 3Back to growth, with a profit jump in 2026
Read the briefing →
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Answered from its own announcements and reported figures, every statement linked to its source.

From the company's own announcements. Not investment advice.

Also at THG 1 open
Insider conviction2 directors buying – £8,925k in 2 buys Upgrade / downgrade cycleProfit upgrade – guidance raised · fourth in 12 months · closed Insider conviction1 director buying – £76,056k in 2 buys · closed Insider conviction7 directors buying – £10,471k in 7 buys · closed Insider conviction2 directors buying – £218k in 2 buys · closed THG – company page →

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