Sanderson Design Group (SDG): Manufacturing turnaround via Future Factory
This situation live
SDG Sanderson Design Group
29 Apr 2026 · Back to profit excluding exceptionals; orders improving · +27% until the next step
Manufacturing transformed through reorganisation across both factories, returning to profitability and with a revitalised, more agile team
7 Aug 2026 · Strong recovery sustained; external revenue +19% · −7% until the next step
Demand from external brands and businesses for the Group's unique design proposition, range of print techniques and service continues to drive momentum into H2 FY27.
25 Sep 2026 · Designers Guild adds UK factory volumes · +4% until the next step
The manufacture of Designers Guild products will provide additional volumes through the Group’s UK manufacturing facilities alongside production of Sanderson Design Group’s existing brands and third-p
12 Oct 2026 · Profitable growth; positive H2 order book · −3% since
Third-party Manufacturing revenue grew by 19% to £11.0m on strong demand from US brands and buyers, taking total Manufacturing revenue, including internal sales, up 19% to £17.2m.
Manufacturing turnaround via Future Factory
Profitable growth; positive H2 order book
Every step · 4
- 29 Apr 2026 Back to profit excluding exceptionals; orders improving – Manufacturing transformed through reorganisation across both factories, returning to profitability and with a revitalised, more agile team ↗
- 7 Aug 2026 Strong recovery sustained; external revenue +19% – Demand from external brands and businesses for the Group's unique design proposition, range of print techniques and service continues to drive momentum into H2 FY27. ↗
- 25 Sep 2026 Designers Guild adds UK factory volumes – The manufacture of Designers Guild products will provide additional volumes through the Group’s UK manufacturing facilities alongside production of... ↗
- 12 Oct 2026 Profitable growth; positive H2 order book – Third-party Manufacturing revenue grew by 19% to £11.0m on strong demand from US brands and buyers, taking total Manufacturing revenue, including internal... ↗
What is happening
Sanderson Design Group: Manufacturing turnaround via Future Factory – Profitable growth; positive H2 order book. ['Profitable growth; positive H2 order book']
- Announced
- 29 Apr 2026 · Back to profit excluding exceptionals; orders improving
- Latest
- 12 Oct 2026 · Profitable growth; positive H2 order book
- What it changes
- Interims confirm the recovery: H1 profit up 47%, North America and manufacturing strong, UK soft. Guidance is only in line with expectations, and the LBV board dispute remains unresolved.
Briefing
Sanderson Design Group in 4 minutes
Sanderson Design Group designs luxury wallpapers, fabrics and paints under brands such as Morris & Co., Sanderson and Zoffany. It prints much of them in its own UK factories. After a UK downturn cut adjusted profit...
- Act 1Licensing masks a weakening UK
- Act 2The slump of 2024
- Act 3Cutting costs, building new channels
From the company's own announcements. Not investment advice.
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