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Saga (SAGA): Profit upgrade

This situation live

SAGA Saga

£1,165m · 823.0p · +28% since the first step
823.0p 590.0p Now 823.0p · 26 Oct +5% Sep ’26Oct
30 Sep 2026 · guidance raised · third in 12 months · +5% since Saga delivers strong first half performance, ahead of expectations
Upgrade / downgrade cycle
Profit upgrade
guidance raised · third in 12 months
Directionahead of expectations / raised
Reaction on the day+23%
In 12 months3 statements in the same direction
Company's wordsSaga delivers strong first half performance, ahead of expectations ↗

As of 30 Sep 2026 ↗

Since Oct 2023: 661 situations of this kind; median share price +2% six months after they opened

Every step · 1
  1. 30 Sep 2026 guidance raised · third in 12 months – Saga delivers strong first half performance, ahead of expectations ↗

What is happening

Saga: Profit upgrade – guidance raised · third in 12 months. ['guidance raised · third in 12 months']

In short
Saga raised its guidance on 30 Sep 2026; the shares moved +23% on the day. It is the third such statement in 12 months.
Announced
30 Sep 2026 · guidance raised · +23% on the day
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Also at Saga 0 open
Upgrade / downgrade cycleResults ahead of expectations – ahead of expectations · fourth in 12 months · closed Stake building towards controlSir Roger De Haan towards control – 27.53% (from 0%) · closed Insider conviction1 director buying – £3,288k in 1 buy · closed Upgrade / downgrade cycleResults ahead of expectations – ahead of expectations · third in 12 months · closed Stake building towards controlSir Roger De Haan towards control – 26.98% (from 0%) · closed Saga – company page →

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