Evoke (EVOK): UK gambling duty increases
This situation live
EVOK Evoke
26 Nov 2025 · Budget announced; mitigation plans starting immediately · −19% until the next step
We will begin immediately on executing our mitigation plans, which involve a significant reduction in investment into the UK, and, very regrettably, the likely need for thousands of jobs to be cut up
27 Jan 2026 · Mitigation under way: store closures, cost savings · +57% until the next step
We have moved quickly and decisively to execute on our mitigation plans including the closure of retail stores that are no longer sustainable as well as broader cost savings, and we will update shareh
30 Apr 2026 · Mitigation under way; impairments booked · +18% until the next step
We still expect to mitigate approximately 50% of this impact from the first full year of implementation
5 Jun 2026 · Mitigation under way; bid cited as response · −1% until the next step
On the evoke Group's initial estimates, prior to mitigating actions, these changes would increase duty costs by approximately GBP 125-135 million on an annualised basis once fully implemented represen
12 Aug 2026 · Mitigation delivering; over half of H1 hit offset · −8% since
Decisive action taken to mitigate the increased gaming duties, offsetting over half of the gross year-on-year increase in gaming duties through commercial and operational actions
UK gambling duty increases
Mitigation delivering; over half of H1 hit offset
Next: Online betting duty rises to 25% from April 2027
Every step · 5
- 26 Nov 2025 Budget announced; mitigation plans starting immediately – We will begin immediately on executing our mitigation plans, which involve a significant reduction in investment into the UK, and, very regrettably, the... ↗
- 27 Jan 2026 Mitigation under way: store closures, cost savings – We have moved quickly and decisively to execute on our mitigation plans including the closure of retail stores that are no longer sustainable as well as... ↗
- 30 Apr 2026 Mitigation under way; impairments booked – We still expect to mitigate approximately 50% of this impact from the first full year of implementation ↗
- 5 Jun 2026 Mitigation under way; bid cited as response – On the evoke Group's initial estimates, prior to mitigating actions, these changes would increase duty costs by approximately GBP 125-135 million on an... ↗
- 12 Aug 2026 Mitigation delivering; over half of H1 hit offset – Decisive action taken to mitigate the increased gaming duties, offsetting over half of the gross year-on-year increase in gaming duties through commercial... ↗
What is happening
Evoke: UK gambling duty increases – Mitigation delivering; over half of H1 hit offset. ['Mitigation delivering; over half of H1 hit offset']
- In short
- The November 2025 Budget raised Remote Gaming Duty to 40% from April 2026 and set a 25% online betting duty from April 2027, costing £125-135m a year before mitigation. In H1 2026 duties added £46m of cost, and over half was offset through marketing, promotions and cost savings. Adjusted EBITDA still fell 10%, and net leverage rose to 5.6x. About 200 shops closed in May 2026.
- Announced
- 26 Nov 2025 · Budget announced; mitigation plans starting immediately
- Latest
- 12 Aug 2026 · Mitigation delivering; over half of H1 hit offset
- Annual cost
- £125-135m before mitigation once fully implemented (dossier)
- Mitigation
- Over half of the gross H1 increase offset
- Impairments
- GBP 440.3m non-cash charges in UK Online and Retail
- Shop closures
- c.200 retail shops closed in May 2026
- H1 duty cost
- £46m year-on-year increase in gaming duties, mainly UK
- Leverage
- Net leverage 5.6x at 30 June 2026, from 5.2x at year end
What comes next
Online betting duty rises to 25% from April 2027.
Briefing Pro
New to Evoke? Get up to speed in 2 minutes.
What it does, how it got here, what management promised and delivered – written from its own announcements.
Get the EVOK briefing →From the company's own announcements. Not investment advice.
Also at Evoke 2 open
Takeover targetOffer for the company – approved · 23.5% below the offer
Turnaround plan with targetsTurnaround and profitability drive – FY25 delivered in line; Q1 2026 positive
Insider conviction2 directors buying – £107k in 2 buys · closed
Insider conviction4 directors buying – £692k in 4 buys · closed
Evoke – company page →