Card Factory (CARD): Buyback programme
This situation live
CARD Card Factory
28 Apr 2026 · announced · +40% since
commenced an irrevocable, non-discretionary programme to purchase shares up to the value of £15 million on its own behalf, for cancellation
28 Apr 2026 · proposed · +40% since
Despite a challenging consumer backdrop in FY26, we continued to execute our strategy to transform cardfactory into a global celebrations group.
Buyback programme
proposed
Kindbuyback programme
Amount£15 million
Of market value6.7%
As of 28 Apr 2026 ↗
Since Oct 2023: 124 situations of this kind – paid out 65%, went quiet 35%; median share price +5% six months after they opened
Next: Complete buyback; launch £3m treasury buyback for share schemes
Every step · 2
- 28 Apr 2026 announced – commenced an irrevocable, non-discretionary programme to purchase shares up to the value of £15 million on its own behalf, for cancellation ↗
- 28 Apr 2026 proposed – Despite a challenging consumer backdrop in FY26, we continued to execute our strategy to transform cardfactory into a global celebrations group. ↗
What is happening
Card Factory: Buyback programme – proposed. ['proposed']
- In short
- The £15m buyback was committed with the FY26 results on 28 April 2026, backed by £40.7m free cash flow and 1.0x leverage. It is now 83% complete at the half year, with leverage at 1.1x. A separate £3m treasury buyback for colleague share schemes is planned.
- Announced
- 28 Apr 2026 · announced
- Latest
- 28 Apr 2026 · announced
- Size
- £15m share buyback
- Progress
- 83% complete at HY27
- Leverage
- Adjusted leverage 1.1x at 31 July 2026
- Next milestone
- Intends to launch £3m buyback to treasury for colleague share schemes
What comes next
Complete buyback; launch £3m treasury buyback for share schemes.
Briefing
Card Factory in 4 minutes
Card Factory is the UK's largest specialist card retailer, with 1,117 shops in the UK and Ireland, and it is trying to become a wider celebrations business with gifts, party goods, online and wholesale. Revenue grew...
- Act 1Mending the balance sheet, then paying dividends again
- Act 2Buying its way into Ireland, the US and online
- Act 3A soft Christmas breaks the profit promise
From the company's own announcements. Not investment advice.
Also at Card Factory 0 open
Upgrade / downgrade cycleProfit warning – profit warning · closed
Card Factory – company page →