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Brave Bison Group (BBSN): Contested final offer for System1

This situation live

BBSN Brave Bison Group

£87m · 73.0p · −5% since the first step
Large acquisition / reverse takeover
Contested final offer for System1
Final offer open; acceptances 8.10%, 35.95% countable
OCT26 Next: Offer closes; final acceptance level announced in 1 day
Every step · 3
  1. 16 Oct 2026 Final offer open; acceptances minimal – System1 Shareholders who have not yet accepted the Offer are urged to do so as soon as possible, but in any event by no later than 1.00 p.m. (London time)... ↗
  2. 20 Oct 2026 Final offer open; first acceptances, 35.20% countable – System1 Shareholders who have not yet accepted the Offer are urged to do so as soon as possible, but in any event by no later than 1.00 p.m. (London time)... ↗
  3. 23 Oct 2026 Final offer open; acceptances 8.10%, 35.95% countable – had received valid acceptances of the Offer in respect of a total of 1,028,532 System1 Shares (representing approximately 8.10 per cent. of System1’s issued... ↗

What is happening

Brave Bison Group: Contested final offer for System1 – Final offer open; acceptances 8.10%, 35.95% countable. ['Final offer open; acceptances 8.10%, 35.95% countable']

In short
Brave Bison's contested bid for System1 reached its increased final offer on 7 Oct 2026 (180p cash, 2.394 new shares and a CVR, implied 405p excluding the CVR); the offer document followed on 9 Oct. At 3pm on 22 Oct, valid acceptances were 8.10% and, with its 27.85% stake, Brave Bison could count 35.95%. Nearly all acceptances (7.95%) come from committed holders, so independent support is minimal.
Announced
16 Oct 2026 · Final offer open; acceptances minimal
Latest
23 Oct 2026 · Final offer open; acceptances 8.10%, 35.95% countable
Offer
180p cash, 2.394 new Brave Bison shares and 1 Bison CVR (up to 20p) per System1 share; implied 405p excluding CVR
Acceptances
1,028,532 System1 shares, about 8.10%, valid at 3.00 p.m. on 22 October 2026
Countable stake
4,562,542 shares, about 35.95%, including its own 27.85% holding
Irrevocables
1,361,419 shares (10.73%) irrevocable; letters of intent for 138,561 shares (1.09%); total 11.82%
Acceptance quality
Brave Bison cannot confirm whether 918,806 of the acceptances come from holders already committed
Timetable
Offer closes at 1.00 p.m. on 26 October 2026
Committed holders
1,008,788 of the accepted shares (7.95%) were under irrevocables or letters of intent
Outstanding commitments
A further 491,192 shares (3.87%) under irrevocables or letters of intent not yet accepted

What comes next

Offer closes; final acceptance level announced (26 Oct 2026).

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Answered from its own announcements and reported figures, every statement linked to its source.

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Briefing

Brave Bison Group in 5 minutes

Brave Bison is a London-listed marketing and technology group. Since 2020 it has grown by acquisition from about £4m to £34m of net revenue. It is now trying to buy System1, an AIM-listed marketing research firm of...

  1. Act 1Rebuilding a listed shell, then buying SocialChain
  2. Act 22025: five deals in nine months
  3. Act 3The System1 bid
Read the briefing →
Also at Brave Bison Group 2 open
Takeover targetOffer for the company – approved Activist campaignBrave Bison Group Plc campaign – vote Stake building towards controlMichael Anthony Ashcroft towards control – 25.33% (from 24.22%) · closed Stake building towards controlMichael Anthony Ashcroft towards control – 25.07% (from 24.68%) · closed Capital returnReturn of capital – paid · closed Brave Bison Group – company page →

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