Boohoo Group (DEBS): Profit upgrade
This situation live
DEBS Boohoo Group
28 Jan 2026 · guidance raised · +6% on the day · −29% until the next step
PLT's turnaround has resulted in material improvement in profitability and the brand will be retained given the momentum and substantial opportunity ahead.
30 Mar 2026 · guidance raised · +2% on the day · +24% until the next step
Our pivot to the stock-lite, capital-lite, highly profitable marketplace is working.
3 Jun 2026 · guidance raised · +17% on the day · +15% until the next step
Debenhams Group has returned to growth, and Q1 marks the inflection point we have been working towards.
14 Jul 2026 · guidance raised · +5% on the day · +1% until the next step
Recent trading updates, with two upgrades to guidance in nine months, have shown that our multi-year turnaround continues at pace.
23 Oct 2026 · ahead of expectations · fourth in 12 months · +0% since
This is the first time the Group has delivered positive profit before tax since August 2021.
Profit upgrade
ahead of expectations · fourth in 12 months
Directionahead of expectations / raised
Reaction on the day+2%
In 12 months5 statements in the same direction
Company's wordsThis is the first time the Group has delivered positive profit before tax since August 2021. ↗
As of 23 Oct 2026 ↗
Since Oct 2023: 1145 situations of this kind; median share price +0% six months after they opened
Every step · 5
- 28 Jan 2026 guidance raised · +6% on the day – PLT's turnaround has resulted in material improvement in profitability and the brand will be retained given the momentum and substantial opportunity ahead. ↗
- 30 Mar 2026 guidance raised · +2% on the day – Our pivot to the stock-lite, capital-lite, highly profitable marketplace is working. ↗
- 3 Jun 2026 guidance raised · +17% on the day – Debenhams Group has returned to growth, and Q1 marks the inflection point we have been working towards. ↗
- 14 Jul 2026 guidance raised · +5% on the day – Recent trading updates, with two upgrades to guidance in nine months, have shown that our multi-year turnaround continues at pace. ↗
- 23 Oct 2026 ahead of expectations · fourth in 12 months – This is the first time the Group has delivered positive profit before tax since August 2021. ↗
What is happening
Boohoo Group: Profit upgrade – ahead of expectations · fourth in 12 months. ['ahead of expectations · fourth in 12 months']
- In short
- Boohoo Group said it is trading ahead of expectations on 23 Oct 2026; the shares moved +2% on the day. It is the fourth such statement in 12 months.
- Announced
- 28 Jan 2026 · guidance raised · +6% on the day
- Latest
- 23 Oct 2026 · ahead of expectations · +2% on the day
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Also at Boohoo Group 3 open
Turnaround plan with targetsMarketplace turnaround – H1 results confirm growth, guidance held
Insider conviction1 director buying – £100k in 1 buy
Legal & regulatoryDispute with competitor shareholder – Board cites competitor's votes against it; no vote on GTS
Disposal of a part (break-up)Disposals and warehouse exits – Disposals completed; Burnley retained, GXO appointed · closed
Capital returnReturn of capital – paid · closed
Boohoo Group – company page →