ASOS (ASC): Profit upgrade
This situation live
ASC ASOS
24 Sep 2026 · guidance raised · −10% since
· Adjusted gross margin of more than 50%, above both the FY26 guided range (48-50%) and medium-term guidance ("towards 50%").
Profit upgrade
guidance raised
Directionahead of expectations / raised
Reaction on the day+14%
In 12 months1 statement in the same direction
Company's words· Adjusted gross margin of more than 50%, above both the FY26 guided range (48-50%) and medium-term guidance ("towards 50%"). ↗
As of 24 Sep 2026 ↗
Since Oct 2023: 661 situations of this kind; median share price +2% six months after they opened
Every step · 1
- 24 Sep 2026 guidance raised – · Adjusted gross margin of more than 50%, above both the FY26 guided range (48-50%) and medium-term guidance ("towards 50%"). ↗
What is happening
ASOS: Profit upgrade – guidance raised. ['guidance raised']
- In short
- ASOS raised its guidance on 24 Sep 2026; the shares moved +14% on the day.
- Announced
- 24 Sep 2026 · guidance raised · +14% on the day
From the company's own announcements. Not investment advice.
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ASOS – company page →