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ASOS (ASC): Frasers Group Plc selling down

This situation live

ASC ASOS

£555m · 438.0p · +26% since the first step
508.0p 206.5p Now 438.0p · 23 Oct +64% +14% +5% +20% −6% Mar ’26AprMayJunJulAugSepOct
23 Mar 2026 · 29.2612% · +64% until the next step Frasers Group Plc: 29.2612% (from 28.4252%)
21 Jul 2026 · 28.3756% · +14% until the next step Frasers Group Plc: 28.3756% (from 29.2612%)
24 Aug 2026 · 27.541% · +5% until the next step Frasers Group Plc: 27.541% (from 28.3756%)
21 Sep 2026 · 25.0373% · +20% until the next step Frasers Group Plc: 25.0373% (from 27.541%)
25 Sep 2026 · 24.7452% · +0% until the next step Frasers Group Plc: 24.7452% (from 25.0373%)
30 Sep 2026 · 23.9122% · −9% until the next step Frasers Group Plc: 23.9122% (from 24.7452%)
16 Oct 2026 · 29.2612% → 23.3698% in 6 notices · −6% since Frasers Group Plc: 23.3698% (from 23.9122%)
Overhang
Frasers Group Plc selling down
29.2612% → 23.3698% in 6 notices
HolderFrasers Group Plc
Stake29.2612% → 23.3698%
Sold5.89 points in 6 notices over 87 days

As of 16 Oct 2026 ↗

Since Oct 2023: 170 situations of this kind – holder sold out 61%, selling stopped 39%; median share price -11% six months after they opened

Next: 23.3698% still held
Every step · 7
  1. 23 Mar 2026 29.2612% – Frasers Group Plc: 29.2612% (from 28.4252%) ↗
  2. 21 Jul 2026 28.3756% – Frasers Group Plc: 28.3756% (from 29.2612%) ↗
  3. 24 Aug 2026 27.541% – Frasers Group Plc: 27.541% (from 28.3756%) ↗
  4. 21 Sep 2026 25.0373% – Frasers Group Plc: 25.0373% (from 27.541%) ↗
  5. 25 Sep 2026 24.7452% – Frasers Group Plc: 24.7452% (from 25.0373%) ↗
  6. 30 Sep 2026 23.9122% – Frasers Group Plc: 23.9122% (from 24.7452%) ↗
  7. 16 Oct 2026 29.2612% → 23.3698% in 6 notices – Frasers Group Plc: 23.3698% (from 23.9122%) ↗

What is happening

ASOS: Frasers Group Plc selling down – 29.2612% → 23.3698% in 6 notices. ['29.2612% → 23.3698% in 6 notices']

What comes next

23.3698% still held.

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Also at ASOS 1 open
Upgrade / downgrade cycleMulti-year turnaround – GMV back in growth in Q4; guidance raised Insider conviction1 director buying – £4,072k in 3 buys · closed Disposal of a part (break-up)Lichfield fulfilment centre disposal – Completed; proceeds received · closed Insider conviction1 director buying – £1,352k in 10 buys · closed Stake building towards controlFrasers Group Plc towards control – 25.1348% (from 24.2132%) · closed ASOS – company page →

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