AI White Paper Second Edition and Webinar
ZOO Digital Group PLC has published the second edition of its AI white paper, exploring the evolving landscape of media localization. The paper highlights that AI is most effective as an assistant to human expertise, enhancing subtitling, dubbing, and transcription. It also notes the expansion of AI applications in media localization, offering productivity benefits while emphasizing the importance of ethical considerations and regulations. The global language services industry is projected to reach $75.7 billion in 2025, with media localization accounting for $5 billion. The company will host a webinar on November 6, 2025, to discuss the white paper's findings and ZOO's AI strategy.
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ZOO Digital Group plc (AIM: ZOO), the tech-enabled localisation and digital media services partner to the global entertainment industry, has today published its second edition AI white paper, "Beyond the AI Revolution: The Future of Media Localisation". Building on the findings of its 2024 report, the new paper explores how next-generation technologies, shifting consumer habits and new business models are reshaping the future of localisation. Key findings include:
| · | AI is best deployed as Artificial Assistance: AI delivers greatest value in media localisation when enhancing traditional practices rather than replacing them. New technologies are accelerating subtitling, dubbing and transcription, yet premium entertainment still depends on human creativity to ensure cultural authenticity, emotional impact and creative nuance. |
| · | Industry use cases are expanding: Applications of AI for media localisation, from transcription to machine translation, are already offering significant productivity benefits and enhancing the end product. However, fully automated subtitling and dubbing are only useful for lower-value user-generated content or factual and literal content without conversational dialogue. Other use cases such as synthetic voices and picture manipulation come with careful ethical considerations due to their use of personal data. |
| · | Innovation creates new opportunities: Workflow efficiencies are rapidly accelerating turnaround times, making it possible to localise new and growing forms of content more quickly. This is aligned with the strategy of streaming companies to expand into live and near-live content where localisation was not previously feasible in the required timeframes. |
| · | Ethics and regulations make responsible adoption essential: With the EU AI Act 1 now in force and SAG-AFTRA 2 securing consent-based protections for performers, transparency, consent and governance are essential to responsible AI adoption. The legal framework now emerging favours responsible vendors with strong ethical standards and robust governance processes. |
| · | Innovation supports growing market demand: The global language services industry is projected to reach $75.7 billion in 2025 (source: Nimdzi), with media localisation accounting for $5 billion (source: Slator). Studios, platforms and vendors are seeking faster, more scalable solutions that meet rising consumer demand while safeguarding creative integrity. |
Stuart Green, CEO of ZOO Digital, said:
"Over the last year, AI in media localisation has moved beyond promise to a practical reality. This is creating opportunity for companies with the expertise to apply AI effectively to accelerate delivery without compromising on quality or security.
"ZOO is well placed in our market as the only end-to-end vendor that I believe combines a truly tech-first approach with the production expertise demanded by our clients. Overseen by skilled linguists, this is dramatically reducing time-to-market for content and unlocking new possibilities such as Fast Track, our premium offering for localising live and near-live content on streaming platforms.
"As the original pioneer in an industry becoming more dependent on technology, the market is moving in ZOO's direction. Our technology background makes us the natural partner for the media industry's future as we expand our share of a structural growth market."
The full white paper is available for download at: https://www.zoodigital.com/ai-white-paper
Investor and sell-side analyst webinar
The Company will host a webinar for investors and sell-side analysts at 3.00pm GMT on Thursday, 6 November 2025. The event will discuss the findings of the white paper and provide an update on ZOO's AI strategy, as follows:
- Overview of white paper and ZOO's AI strategy - Stuart Green, CEO
- The commercial perspective - Gordon Doran, President
- ZOO's AI development - Chris Oakley, CTO
- AI in action - Raul Aldana, VP Dubbing
- Q&A
No price-sensitive information will be disclosed at the event. Participants may register or submit questions in advance at the same link: https://www.zoodigital.com/ai-white-paper
1 The EU AI Act is a comprehensive law passed by the European Union to regulate artificial intelligence (AI) across the bloc, setting harmonised rules for its development, deployment, and use. The Act entered into force on August 1, 2024, with most provisions becoming applicable by August 2, 2026.
2 SAG-AFTRA is an American labour union that represents a wide range of media professionals, including actors and singers, formed in 2012 by the merger of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA).
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