Zinc moves into Reality TV

Zinc Media Group plc (AIM: ZIN), the award-winning television, brand and audio production group, announces that it has expanded in to the reality TV genre with its new commission Race Against the Tide, an innovative new craft reality show.

The 7-figure commission will start production in May 2025 with all revenue expected to be booked in FY25.

The 6-episode show will follow eight teams of sand sculptors, competing againt each other and racing against the clock to create the best designs, built purely from sand before they are swept away by the incoming tide.

Blue Ant Studios are overseeing global distribution ensuring the series maximises worldwide sales across all territories, including the lucrative US market.

This commission comes just a month after Zinc's prime time multi-million pound commission, The Inner Circle with Amanda Holden, which heralded the company's successful evolution into entertainment formats made for global audiences.

Mark Browning, Chief Executive Officer, Zinc Media Group, comments:

"This commission sees Zinc expand into another new television genre. We acquired this format over two years ago, where it had been a hit on CBC in Canada and we developed it for the UK market. This has the potential to be a new returning series for Zinc and we are delighted to be making it for the BBC. Our pipeline of new opportunties is very exciting and we expect to annouce further new commissions in the months ahead."