On 12 February 2025, XP Factory received notification from Link Group, the trustee of the SIP, that, on 11 February 2025, it purchased an aggregate of 6,359 Partnership Shares in the market at a price of 11.8 pence per share on behalf of those Directors / PDMRs set out in the table below. At the same time, these individuals were also awarded (for no consideration) their corresponding Matching Shares.
| No. of Ordinary Shares | | | | Approximate % of Company's issued share capital |
| Richard Harpham | 1,272 | 1,272 | 949,614 | 0.54% |
| Graham Bird | 1,272 | 1,272 | 2,004,761 | 1.14% |
| Andrew Jacobs | 1,272 | 1,272 | 1,347,797 | 0.77% |
| Sarah Lloyd-Baker | 1,272 | 1,272 | 179,715 | 0.10% |
| Joanne Briscoe | 1,271 | 1,271 | 39,892 | 0.02% |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Richard Harpham |
| | | 2 | Reason for the notification |
| a) | | | Position/status | Director, Chief Executive Officer |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Graham Bird |
| | | 2 | Reason for the notification |
| a) | | | Position/status | Director, Chief Financial Officer |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Andrew Jacobs |
| | | 2 | Reason for the notification |
| a) | | | Position/status | PDMR, COO |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Sarah Lloyd-Baker |
| | | 2 | Reason for the notification |
| a) | | | Position/status | PDMR, CMO |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Joanne Briscoe |
| | | 2 | Reason for the notification |
| a) | | | Position/status | PDMR, Group General Counsel, Company Secretary |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 11 February 2025 |
| f) | | | Place of the transaction | London Stock Exchange |