| Director / PDMR | | Number of Partnership Shares acquired under the SIP on 13 January 2025 | Number of Matching Shares acquired under the SIP on 13 January 2025 | Total beneficial holding of Ordinary Shares following these acquisitions |
| No. of Ordinary Shares | | | | Approximate % of Company's issued share capital |
| Richard Harpham | 1,136 | 1,136 | 947,070 | 0.54% |
| Graham Bird | 1,136 | 1,136 | 2,002,217 | 1.14% |
| Andrew Jacobs | 1,136 | 1,136 | 1,345,253 | 0.77% |
| Sarah Lloyd-Baker | 1,136 | 1,136 | 177,171 | 0.10% |
| Joanne Briscoe | 1,137 | 1,137 | 37,350 | 0.02% |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Richard Harpham |
| | | 2 | Reason for the notification |
| a) | | | Position/status | Director, Chief Executive Officer |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | | Price | Volume |
|---|
| £0.131999 | 1,136 |
|
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Graham Bird |
| | | 2 | Reason for the notification |
| a) | | | Position/status | Director, Chief Financial Officer |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | | Price | Volume |
|---|
| £0.131999 | 1,136 |
|
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Andrew Jacobs |
| | | 2 | Reason for the notification |
| a) | | | Position/status | PDMR, COO |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | | Price | Volume |
|---|
| £0.131999 | 1,136 |
|
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Sarah Lloyd-Baker |
| | | 2 | Reason for the notification |
| a) | | | Position/status | PDMR, CMO |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | | Price | Volume |
|---|
| £0.131999 | 1,136 |
|
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| | | 1 | Details of the person discharging managerial responsibilities/person closely associated |
| a) | | | Name | Joanne Briscoe |
| | | 2 | Reason for the notification |
| a) | | | Position/status | PDMR, Group General Counsel, Company Secretary |
| b) | | | Initial notification/ Amendment | Initial Notification |
| a) | | | Name | XP Factory plc |
| b) | | | LEI | 213800CMIYV5Q38P2487 |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | | Price | Volume |
|---|
| £0.131999 | 1,137 |
|
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |
| a) | | | Description of the financial instrument, type of instrument | Ordinary shares of 1.25 pence (" Shares ") |
| Identification code | | | | GB00BDB79J29 |
| c) | | | Price(s) and volume(s) | |
| d) | | | Aggregated information - Aggregated volume - Price | Not applicable |
| e) | | | Date of the transaction | 13 January 2025 |
| f) | | | Place of the transaction | London Stock Exchange |