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Appointment of Storelink as NZ Distributor

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Wellnex Life appoints Storelink as distributor for New Zealand market expansion.

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Highlights

  • Wellnex Life appoints leading New Zealand distributor Storelink to represent the Company's brands in the New Zealand market
  • Following the Company's Pain Away brand relaunch in Chemist Warehouse New Zealand last year, Wellnex Life is focused on driving growth through the New Zealand market with the planned expansion of other brands
  • The appointment of Storelink in New Zealand supports the Company's strategy to increase awareness of the Company and its brands in additional regional markets

Wellnex Life Limited (ASX/AIM: WNX) (Wellnex Life or Company) is pleased to announce the appointment of Storelink Sales Limited (Storelink) as its distribution partner to take the Company's innovative brands into the New Zealand market.

Wellnex Life, on the back of its late 2024 Pain Away brand relaunch in Chemist Warehouse New Zealand, has identified additional grocery and pharmacy channel opportunities in the New Zealand market for its brands. Storelink was identified as the ideal partner for the New Zealand market to help accelerate the growth of Wellnex Life brands in additional regional markets.

Wellnex Life will work closely with and support Storelink to commence presenting its brands to New Zealand retailers over the coming months, with sales planned to commence in the first half this financial year.

About Storelink

Storelink is one of New Zealand's largest full-service retail execution specialists. For over 35 years, Storelink has helped ambitious FMCG brands get seen, sold and scaled - everywhere that matters.

Tony Puppyn, General Manager of Storelink said: "Storelink is thrilled with our collaboration with Australian company Wellnex Life. We are eagerly looking forward to the opportunity to introduce Wellnex Life's exciting and innovative brands to the New Zealand market. Together, we aim to enhance the well-being of individuals across New Zealand with Wellnex Life's exceptional products."

Zack Bozinovski CEO Wellnex Life said: "We are excited to partner with a highly experienced and regarded company such as Storelink, to help distribute our innovative and exciting brands throughout the grocery and pharmacy channels in New Zealand. The Storelink team demonstrated a strong understanding of our Company brands and an even stronger alignment to our distribution objectives. The ability to now have our Australian brands available in the New Zealand market formed part of Company's strategic focus post our UK distribution partner announcement earlier this year. The Wellnex Life team look forward to closely working with Tony and his team to execute our brand strategy into the New Zealand retailers."

To stay up to date on company news and announcements, please register your details on the Wellnex Life Limited investor portal: https://wellnexlife.investorportal.com.au/register/

This ASX/AIM announcement has been authorised by the Board of Wellnex Life Limited (ASX/AIM:WNX).

To learn more, please visit: www.Wellnex Lifelife.com.au/

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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