EBT Share Sale and Director/PDMR Shareholding
Ultimate Products plc announced that the Ultimate Products Employee Benefit Trust sold 41,522 ordinary shares at 53.5 pence per share, leaving the EBT with 3,559,989 shares, representing approximately 4.1% of the issued share capital. Additionally, Chief Financial Officer Chris Dent sold 4,875 ordinary shares at 53.5 pence and immediately repurchased the same number at 52.8 pence for his pension, resulting in no change to his beneficial interest of 139,957 shares, or 0.16% of the issued share capital.
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EBT Share Sale
and
Director/PDMR Shareholding
Ultimate Products, the owner of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), was notified that on 26 August 2026, Ultimate Products EBT Ltd, in its capacity as trustee ("the Trustee") of the Ultimate Products Employee Benefit Trust (the "EBT"), sold 41,522 ordinary shares of 0.25 pence each in the capital of the Company ("Ordinary Shares") at a price of 53.5 pence per Ordinary Share.
Following the above transaction, the EBT holds 3,559,989 Ordinary Shares, representing approximately 4.1% of the Company's issued share capital.
Director/PDMR Shareholding
The Company also announces that on 26 August 2026, Christ Dent, Chief Financial Officer, sold 4,875 Ordinary Shares from his personal dealing account at a price of 53.5 pence per Ordinary Share and immediately repurchased the same number of Ordinary Shares into his Self-Invested Personal Pension at a price of 52.8 pence per Ordinary Share.
Following this transaction, Chris Dent's beneficial interest in Ordinary Shares is unchanged at 139,957 Ordinary Shares representing 0.16% of the issued share capital of the Company.
| a) | Name | Chris Dent |
| 2. | Details of PDMR / person closely associated with them ( ' PCA ' ) | |
| a) | Position / status | Chief Financial Officer |
| b) | Initial notification / amendment | Initial notification |
| a) | Name | Ultimate Products Plc |
| b) | LEI | 213800Q5GWTVIW6KJW33 |
| c) | Description of the financial instrument | Ordinary shares of 0.25p each in the capital of Ultimate Products plc ISIN: GB00BYX7MG58 |
| d) | Nature of the transaction | Sale of 4,875 Ordinary Shares and repurchase of 4,875 Ordinary Shares by a Self-Invested Personal Pension |
| e) | Price and volume | Type Price(s) Volume(s) Sale 53.5p 4,875 Purchase 52.8p 4,875 |
| f) | Aggregated information Aggregated volume Price | Type Aggregate Price Aggregate Volume Sale 53.5p 4,875 Purchase 52.8p 4,875 |
| g) | Date of the transaction | 26 August 2026 |
| h) | Place of the transaction | London Stock Exchange (AIMX) |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.