Director/PDMR Shareholding
Ultimate Products plc announced that on July 1, 2026, Simon Showman, President and Founder, sold 165,681 ordinary shares at 45.9 pence per share, with each of his three adult children purchasing 55,227 ordinary shares at the same price. This transaction involved a total value of approximately £76,097 for the sale and £76,097 for the purchases.
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Ultimate Products, the owner of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces that on 1 July 2026, Simon Showman, President and Founder, sold 165,681 ordinary shares of 0.25p each ("Ordinary Shares") in the Company at a price of 45.9 pence per Ordinary Share and each of his three adult children purchased 55,227 Ordinary Shares at a price of 45.9 pence per Ordinary Share.
Further details of the above dealings are set out at the end of this announcement.
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| a) | Name | Simon Showman |
| 2. | Details of PDMR / person closely associated with them ( ' PCA ' ) | |
| a) | Position / status | President and Founder |
| b) | Initial notification / amendment | Initial notification |
| a) | Name | Ultimate Products Plc |
| b) | LEI | 213800Q5GWTVIW6KJW33 |
| c) | Description of the financial instrument | Ordinary shares of 0.25p each in the capital of Ultimate Products plc ISIN: GB00BYX7MG58 |
| d) | Nature of the transaction | Sale of 165,681 Ordinary Shares by Simon Showman and purchase of 55,227 Ordinary Shares by each of his adult children |
| e) | Price and volume | Type Price (PENCE) Volume Sale 45.9 165,681 |
| f) | Aggregated information Aggregated volume Price | As above |
| g) | Date of the transaction | 1 July 2026 |
| h) | Place of the transaction | London Stock Exchange (AIMX) |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.