Options, PDMR dealings and EBT Shareholding

Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces the following grant of deferred share awards, exercise of options and certain PDMR dealings as a consequence of the grants and exercises.

Deferred Bonus Awards

Following the release of its final results for the year ended 31 July 2024, the Group, on 27 November 2024, granted deferred share awards in the form of options over 210,963 ordinary shares in the Company (the "UPIP Options"), of which 76,908 UPIP Options were awarded to certain persons discharging managerial responsibilities ("PDMR") (as set out in the table below). The UPIP Options have been granted under the rules of the Company's Incentive Plan (the "UPIP"), adopted following the Company's annual general meeting in 2023. The UPIP Options have been granted to retain and incentivise certain members of senior management. As in previous periods, Andrew Gossage, CEO, and Simon Showman, Founder and CCO, are not participating in any grant of options under the UPIP. As the Group did not deliver its target level of performance, no awards have been made to Chris Dent, CFO.

Exercise of Options

On 27 November 2024, under the Company's UP Global Sourcing Performance Share Plan 2017 (the "Plan"), 72,916 share options were exercised at a price of 0.25 pence per option, 62,759 share options were exercised at a price of 59.17 pence per option, 10,516 share options were exercised at a price of 98.87 pence per option and were satisfied by the transfer of, in aggregate, 144,341 ordinary shares held by the UP Global Sourcing Employee Benefit Trust (the "EBT"). Of the 144,341 ordinary shares allocated from the EBT to satisfy the option exercises, 101,851 ordinary shares were subsequently sold in the market at a price of 117.5 pence per ordinary share.

PDMR dealing

Pursuant to the exercise of the Plan options, Duncan Singleton, a PDMR, exercised options over, in aggregate, 21,071 ordinary shares and of those options exercised, subsequently sold, in aggregate, 11,647 ordinary shares.

Further details of the PDMRs' dealings are disclosed in the tables set out below.

EBT and Issued Share Capital

Following the above transactions, the EBT holds 2,370,359 ordinary shares, representing approximately 2.7% of the Company's issued share capital.

The current issued share capital of the Company remains 87,929,063 ordinary shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company, under the Disclosure Guidance and Transparency Rules of the FCA.

• Name Katie Maxwell
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Trading Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Ordinary Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Grant of Deferred Share Awards as options over Ordinary Shares pursuant to the Company's Ultimate Products Incentive Plan 2023
• Price and volume Price (PENCE) Volume Grant of Options 0.00 5,208
• Aggregated information Aggregated volume Price As above.
• Date of the transaction 27 November 2024
• Place of the transaction Grant of options off-market
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Name David Bloomfield
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Supply Chain Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Ordinary Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Grant of Deferred Share Awards as options over Ordinary Shares pursuant to the Company's Ultimate Products Incentive Plan 2023
• Price and volume Price (PENCE) Volume Grant of Options 0.00 17,361
• Aggregated information Aggregated volume Price As above.
• Date of the transaction 27 November 2024
• Place of the transaction Grant of options off-market
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Name Emma Greenhalgh (Rawley)
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Trading Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Ordinary Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Grant of Deferred Share Awards as options over Ordinary Shares pursuant to the Company's Ultimate Products Incentive Plan 2023
• Price and volume Price (PENCE) Volume Grant of Options 0.00 10,937
• Aggregated information Aggregated volume Price As above.
• Date of the transaction 27 November 2024
• Place of the transaction Grant of options off-market
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Name Duncan Singleton
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Trading Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Ordinary Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Exercise of options over Ordinary Shares pursuant to the Company's UP Global Sourcing Performance Share Plan 2017 Sale of Ordinary Shares Grant of Deferred Share Awards as options over Ordinary Shares pursuant to the Company's Ultimate Products Incentive Plan 2023
• Price and volume Price (PENCE) Volume Exercise of Options 0.25 11,786 Exercise of Options 59.17 9,285 Sale of Ordinary Shares 117.5 11,647 Grant of Options 0.00 8,680
• Aggregated information Aggregated volume Price As above.
• Date of the transaction 27 November 2024
• Place of the transaction Grant and exercise of options off-market and sale of shares on-market
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Name Craig Holden
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Operations & HR Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Ordinary Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Grant of Deferred Share Awards as options over Ordinary Shares pursuant to the Company's Ultimate Products Incentive Plan 2023
• Price and volume Price (PENCE) Volume Grant of Options 0.00 17,361
• Aggregated information Aggregated volume Price As above
• Date of the transaction 27 November 2024
• Place of the transaction Grant and exercise of options off-market and sale of shares on-market
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Name Jenny Stewart (Scales)
• Details of PDMR / person closely associated with them ( ' PCA ' )
• Position / status Commercial Director
• Initial notification / amendment Initial notification
• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Ordinary Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Grant of Deferred Share Awards as options over Ordinary Shares pursuant to the Company's Ultimate Products Incentive Plan 2023
• Price and volume Price (PENCE) Volume Grant of Options 0.00 17,361
• Aggregated information Aggregated volume Price As above.
• Date of the transaction 27 November 2024
• Place of the transaction Grant of options off-market