SAYE Options, PDMR Dealings and EBT Shareholding

Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces that on 19 February 2024, under its Save As You Earn Scheme (the "SAYE Scheme"), 24,356 share options were exercised at a price of 73.90 pence per option and were satisfied by the transfer of 24,356 existing ordinary shares of 0.25 pence in the Company ("Shares") held by the UP Global Sourcing Employee Benefit Trust (the "EBT").

Pursuant to the above, Katie Maxwell, a person discharging managerial responsibilities ("PDMRs"), exercised options over 12,178 Shares, further details of which are set out at the end of this announcement.

Following the above transactions, the EBT holds 2,387,203 Shares, representing approximately 2.7% of the Company's issued share capital.

The current issued share capital of the Company remains 89,312,457 Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company, under the Disclosure Guidance and Transparency Rules of the FCA.

• Name Ultimate Products Plc
• LEI 213800Q5GWTVIW6KJW33
• Description of the financial instrument Ordinary shares of 0.25p each in the capital of Ultimate Products plc ("Shares") ISIN: GB00BYX7MG58
• Nature of the transaction Exercise of options over Shares pursuant to the Company's Save As You Earn Scheme
• Price and volume Price (PENCE) Volume Exercise of Options 73.90 12,178
• Aggregated information Aggregated volume Price Option Shares: as above
• Date of the transaction 19 February 2024
• Place of the transaction Exercise of options off-market